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Independent Brand Intelligence
DJI ROMO
DJI ROMO ownership, cleaning-robot platform, product strategy and support boundaries
First published July 30, 2026 · Last verified July 30, 2026
A source-backed profile of DJI's ROMO robot-vacuum business, current platform, company boundary, product evidence, regional availability and buyer checks.
World Clean Biz is an independent industry publication and is not affiliated with DJI or ROMO. This page is scoped to DJI's cleaning-robot business; statements about ROMO products, regional support and model documentation must not be generalized to DJI's drone or camera businesses.
| Fact | Details |
|---|---|
| Legal entity scope | SZ DJI Technology Co., Ltd. |
| Ownership type | Part of DJI |
| Headquarters | Shenzhen, Guangdong, China (DJI group headquarters) |
| Founded | ROMO launched as DJI's cleaning-robot brand in 2025; DJI was founded in 2006. |
| Official website | https://www.romo.tech/romo/ |
| Last verified | July 30, 2026 |
Company & Ownership
ROMO is a DJI cleaning-robot brand and product business, not a separate public company. Official ROMO manuals, release notes and websites carry DJI branding and copyright notices. DJI is privately held and founded by Frank Wang; the official materials reviewed do not provide a current public shareholder table for the private group. Brand ownership does not by itself identify the factory, importer, seller or warranty provider for every ROMO market.
Parent company: DJI
Leadership
| Person | Role | Evidence note |
|---|---|---|
| Frank Wang (Wang Tao) | Founder and CEO of DJI | DJI's corporate materials identify Frank Wang as founder and CEO. This parent-company role should not be presented as a separate ROMO legal-entity appointment. |
Product Portfolio
| Category | Positioning | Buyer relevance |
|---|---|---|
| ROMO P series | Transparent flagship robots and docks emphasizing multi-sensor perception, fine-object avoidance, strong airflow and automated hygiene functions. | Targets premium accounts where obstacle handling and design matter, but transparent housings, consumables, dock maintenance and local service need evaluation. |
| ROMO A series | A mixed transparent-and-white platform carrying much of the same cleaning architecture at a different design and price position. | Requires model-specific comparison because visible enclosure differences do not necessarily indicate a different core cleaning system. |
| ROMO S series | The white-bodied entry route into the ROMO platform. | Creates a lower price tier but still depends on app-region support, dock consumables and authorized service. |
| App, accessories and consumables | ROMO Home software, dust bags, brushes, mops, cleaning solution and maintenance parts complete the ownership system. | Long-term value depends on regional app access, consumable availability, firmware support and repair parts rather than robot specifications alone. |
Manufacturing & Channels
Manufacturing & Supply Chain
| Evidence | Scope | Buyer check |
|---|---|---|
| The official ROMO user manual, release notes and service materials identify the products and software as DJI ROMO and carry DJI copyright and support contacts. | Brand and product documentation | Use the exact market manual, rating label and declaration to identify the responsible legal entity for the purchased model. |
| The reviewed public materials do not establish one physical assembly factory for every ROMO model, generation and destination market. | Factory and country-of-origin boundary | Verify the factory, country of origin, exporter and batch traceability from product and shipment documents. |
| DJI says ROMO's perception and path-planning development draws on experience from its wider robotics and drone technology base. | Group technology transfer | Do not convert a technology-origin statement into a claim that the same team, factory or service network handles every DJI product. |
Markets & Channels
| Evidence | Scope | Buyer check |
|---|---|---|
| ROMO's official website provides market and language selection, product pages, downloads, firmware notes and after-sales information. | Official regional digital channel | Confirm that the exact model, app, consumables and warranty service are officially supported in the destination market. |
| Product availability, pricing, plumbing options and bundles differ across ROMO markets and generations. | Market-specific assortment | Match the SKU, plug, water system, app region and included accessories to the purchase contract. |
| Retailers and marketplaces may sell ROMO outside a buyer's normal regional support route. | Third-party sales channels | Verify seller authorization, importer, serial-number eligibility, returns, parts and written warranty before cross-border purchase. |
Competitive Position
World Clean Biz assessment: ROMO gives DJI a credible entry into premium robot vacuums by transferring perception, path-planning and industrial-design strengths into a high-attention consumer product. Fine-object avoidance and transparent design differentiate the launch, but floorcare is a repeated-use service category: mopping, hair handling, dock hygiene, consumables, firmware and repair response will determine durable competitiveness more than DJI's brand halo alone.
Company Developments
Verified Timeline
ROMO continues firmware development
Official release notes documented continued feature, language and stability updates across the ROMO platform.
Sources: [3]
ROMO expands software and regional functions
The release notes added languages, network-region switching, voice control and cleaning-workflow changes.
Sources: [4]
DJI launches the ROMO cleaning-robot platform
The initial A, S and P range brought DJI into robot vacuums with multi-sensor navigation, rotary mopping and automated docks.
World Clean Biz Research
Primary Analysis
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Sources
- DJI ROMO Official Website — DJI ROMO · Accessed Jul 30, 2026
- DJI ROMO User Manual — DJI · Published Apr 9, 2026 · Accessed Jul 30, 2026
- DJI ROMO Release Notes — DJI ROMO · Published Apr 13, 2026 · Accessed Jul 30, 2026
- DJI ROMO Release Notes — DJI ROMO · Published Nov 3, 2025 · Accessed Jul 30, 2026
- About DJI — DJI · Accessed Jul 30, 2026
First published: Jul 30, 2026
Last verified: Jul 30, 2026
Last material modification: Jul 30, 2026