Independent Brand Intelligence
ASKO
Home Appliances & Small Appliances · Swedish brand · Since 1950
- Home Appliances & Small Appliances
- Verified August 7, 2026
Who owns ASKO?
ASKO, a Swedish appliance brand, belongs to China's Hisense Group and is run by Hisense Europe alongside Hisense and Gorenje.
Latest at ASKO
Updated Aug 8, 2026ASKO competes as a premium Scandinavian-design appliance brand backed by Hisense Europe's scale. Its buyer diligence challenge is connecting the brand promise and selective factory evidence to the exact model, responsible company and service route.
Ownership
- Parent company
Hisense - Brand
ASKO
Hisense Group identifies ASKO as one of its owned brands, while Hisense Europe describes ASKO as a global brand in its integrated European appliance business alongside Hisense and Gorenje. This establishes group ownership and an operating context, not one legal entity for all ASKO products and markets.
Products
- Laundry careASKO's official range includes washing machines, tumble dryers, drying cabinets and integrated laundry accessories positioned around Scandinavian design and durability.
- DishwashersDomestic and selected professional dishwashing products form a long-standing ASKO category.
- Cooking, cooling and wine careThe current portfolio extends to ovens, hobs, hoods, refrigeration and wine climate cabinets.
Operations
Made by
- Hisense Europe's official media library labels a Velenje image as robotic preassembly of ASKO washing appliances.
- ASKO's official product collection states that selected washing machines, dryers and dishwashers are designed and tested for a 20-year lifecycle.
- The reviewed public sources do not provide a complete current model-to-factory map for ASKO's global portfolio.
Sold through
- ASKO operates through country and regional websites with market-specific catalogues and support routes.
- Hisense Europe connects ASKO to its integrated European business and multi-country sales organization.
- Official ASKO product and support materials use market-specific model references and terms.
For buyers and distributors: what to verify (6)
- Require the exact model's legal manufacturer, production site, country of origin and current declaration before assigning Velenje production.
- Request the referenced test basis, duty cycle, warranty terms, spare-parts plan and maintenance requirements for the offered model.
- Obtain factory, supplier, origin, inspection and compliance evidence for each contracted SKU.
- Use the destination-country site and obtain the local seller, importer, invoice issuer and warranty provider in writing.
- Identify the actual company named on the quotation, invoice, product label, privacy terms and warranty.
- Match the complete model suffix, voltage, certification, manual and warranty to the intended destination before ordering.
Competition
Timeline
First ASKO washing machine is produced in Vara
ASKO traces its appliance history to Karl-Erik Andersson's first washing machine and the Junga Verkstäder workshop in Vara, Sweden.
ASKO records a Swedish head-office move
ASKO's official history records the ASKO Appliances AB head office moving to Lidköping, Sweden.
Sources: [2]
ASKO enters the Hisense Group operating context
Hisense's acquisition of Gorenje placed ASKO within Hisense Group and the later integrated Hisense Europe structure.
News & analysis
Sources (7)
ASKO, Hisense Europe, Hisense Group and more · Show all
- History — ASKO · Accessed Aug 7, 2026
- Why choose ASKO — ASKO · Accessed Aug 7, 2026
- Hisense Europe – Innovating for Life Simplified — Hisense Europe · Accessed Aug 7, 2026
- Photos and Logotypes — Hisense Europe · Accessed Aug 7, 2026
- Hisense Group Sustainability Report 2023 — Hisense Group · Published 2024 · Accessed Aug 7, 2026
- ASKO Collection 2024 — ASKO · Published 2024 · Accessed Aug 7, 2026
- Privacy Policy — ASKO · Accessed Aug 7, 2026
First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Aug 7, 2026