Independent Brand Intelligence

Hisense

Home Appliances & Small Appliances · Qingdao, China · Since 1969

Home Appliances & Small Appliances
Verified August 6, 2026

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Who owns Hisense?

Hisense brands sit within China's Hisense Group Holdings, which also runs the listed Hisense Home Appliances Group.

Verified August 6, 2026 · 9 sources

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Updated Aug 8, 2026

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Hisense combines scale in major appliances and consumer electronics with market-specific floorcare participation. Its sourcing advantage is broad category reach; its diligence challenge is identifying which group or regional company is legally responsible for each SKU.

Official Hisense product cutout of the HFC433170A wet and dry floor cleaner, presented in a restrained World Clean Biz editorial frame.

Ownership

Chief Executive Officer, Hisense GroupFisher Yu
BrandHisense

Hisense is associated with Hisense Group Holdings Co., Ltd. and affiliated companies. The group operates multiple listed and operating platforms, including Hisense Home Appliances Group Co., Ltd.

Full ownership note

Hisense's own legal statement makes clear that references to Hisense may include affiliated companies, so the brand name alone cannot establish the maker, contracting party or warranty provider for every product.

Ownership & entity evidence

The Hisense brand and group affiliation are distinct from the companies responsible for a particular product, contract and warranty.

Products

Refrigeration and kitchen appliancesHisense's appliance businesses cover refrigerators, freezers, dishwashers, ovens and other cooking products, with assortment varying by country.
Laundry appliancesRegional Hisense ranges include washing machines, tumble dryers and washer-dryers within the group's broader home-appliance business.
Climate and air careHisense markets residential and commercial air-conditioning and other environmental appliances through market-specific ranges.
Vacuum cleaners and floorcareCurrent official European ranges include cordless vacuum cleaners and wet-and-dry floor cleaners such as HFC433170A.
Televisions and consumer electronicsHisense also operates a major global television and consumer-electronics business alongside appliances.

Operations

Made by

Hisense's official industrial-group description separates multimedia, home-appliance and intelligent-technology business groups and identifies refrigeration, air-conditioning, laundry, kitchen and environmental-appliance activities within the home-appliance platform.
Hisense Home Appliances Group's reporting identifies the listed company and its subsidiaries as the reporting group and discloses named operating and production entities.
The official HVC6264BKUK product page names Gorenje gospodinjski aparati, d.o.o. as the EU responsible economic operator for that product.

Sold through

Hisense states that it operates internationally and uses country-specific consumer sites that publish local catalogues, support information and purchase routes.
The UK official site currently lists cordless vacuum models with specifications, downloads and where-to-buy routes.
The Polish official site currently lists the HFC433170A wet-and-dry floor cleaner with product data and official imagery.

Manufacturing & channel evidence

Buyers should keep a destination-specific evidence chain from the official product listing through label, importer, invoice and warranty terms.

For buyers and distributors: what to verify (6)

Obtain the rating label, declaration, factory and country-of-origin record for the exact model rather than assigning it from the group chart.
Match any disclosed entity to the actual SKU, purchase contract and destination market before treating it as manufacturer or supplier.
Check the same responsibility field on the exact product page, packaging and accompanying documents for each proposed SKU.
Confirm the SKU on the destination-country site and record the named seller, importer, distributor and service provider.
Do not transfer UK model codes, voltage, pricing or warranty terms to another market without matching local documentation.
Confirm local availability, invoice seller, importer, warranty provider and consumables before purchase.

Competition

Haier Home AppliancesHome Appliances & Small AppliancesCompany profile

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Timeline

1969
Hisense origins
Hisense traces its founding to a radio factory established in Qingdao in 1969.
Sources: [1][3]
1993
Hisense trademark adopted
Hisense's official history records the use and registration of the Hisense name in 1993.
Sources: [3]
Nov 28, 2025
Regional range highlights compact household appliances
Hisense Austria presented current Hisense and Gorenje kitchen and household helpers, illustrating market-specific appliance assortment.
Sources: [8]
Jul 21, 2026
Hisense presents an AI-powered global growth strategy
At its 2026 global partner conference, Hisense described a connected smart-home direction and identified Fisher Yu as group CEO.
Sources: [5]