- Gorenje is owned by Hisense Group following the Chinese group's 2018 acquisition; it remains a distinct Slovenian-origin appliance brand within Hisense Europe.
- Hisense Europe integrates the Hisense, Gorenje and ASKO appliance businesses in Europe and reports production centers in Slovenia, Serbia and the Czech Republic.
- The European industrial footprint does not prove that every Gorenje appliance is made in Europe, so buyers must verify the exact model's factory, origin, operator and warranty.
Gorenje is owned by Hisense Group. Hisense acquired the Slovenian appliance company in 2018 and later integrated its European operations into Hisense Europe. Gorenje remains a distinct consumer brand alongside Hisense and premium appliance brand ASKO.
The acquisition establishes corporate ownership. It does not mean every Gorenje appliance is made by the same factory, sold by the same legal company or covered by one worldwide warranty.
Gorenje at a Glance
| Question | Evidence-based answer | Important boundary |
|---|---|---|
| Who owns Gorenje? | Hisense Group, following the 2018 acquisition | Gorenje remains a distinct brand and operating identity |
| What is Hisense Europe? | The integrated European business combining Hisense scale with Gorenje operations | It is not necessarily the contracting party for every sale |
| Is ASKO part of Gorenje? | ASKO entered Hisense Group through Gorenje and is now a separate premium brand in Hisense Europe | Shared ownership does not make products identical |
| Where are Gorenje appliances made? | Hisense Europe reports production centers in Slovenia, Serbia and the Czech Republic | Exact origin remains model-specific |
| Who handles warranty? | The local seller, importer, distributor or operating company named in market terms | Warranty conditions vary by country and product |
When Did Hisense Buy Gorenje?
Hisense acquired Gorenje in 2018. Hisense Europe says its current business group was formed through the integration of the two companies that year. Gorenje was subsequently delisted, and an official 2019 update described it as fully integrated into Hisense Group.
Gorenje's history did not disappear with the transaction. The brand marked its 75th anniversary in 2025 and continues to use its own name, product ranges and regional sites.
The broader parent-level relationship is covered in Who Owns Hisense Appliances? Gorenje, ASKO and Manufacturing Explained. This page focuses on Gorenje's operating and manufacturing boundaries.
What Is the Relationship Between Gorenje and ASKO?
ASKO was already within the Gorenje appliance business before the Hisense acquisition. It now sits alongside Gorenje and Hisense as one of Hisense Europe's global brands.
The brands have different positioning. Gorenje offers broad household-appliance ranges, while ASKO is positioned as a premium Scandinavian-design brand, especially in laundry, dishwashing and kitchen categories. They may share engineering or production resources, but specifications, distribution and warranties remain brand- and model-specific.
Is Gorenje Still a Slovenian Company?
Gorenje is Slovenian by origin and retains a major operating base in Velenje, Slovenia. It is no longer an independently controlled Slovenian public company; it belongs to China-based Hisense Group.
The correct short description is a Slovenian-origin appliance brand owned by Hisense Group and operated within Hisense Europe's regional structure. Ownership nationality, brand origin and product origin are separate facts.
Where Are Gorenje Appliances Made?
Hisense Europe reports three major European production centers: Velenje in Slovenia, Valjevo in Serbia and Mariánské Údolí in the Czech Republic. It also reports five European research-and-development centers and 27 sales business units.
The official media library provides more specific facility evidence. It identifies the main Gorenje production complex in Velenje, including washing and drying machines, cooking-appliance production, dishwasher preassembly and ASKO washing-appliance operations. It also shows cooking-appliance activity at Mariánské Údolí.
These disclosures prove that Hisense Europe has substantial European manufacturing. They do not prove that every refrigerator, oven, washer, dryer, dishwasher, vacuum or small appliance carrying the Gorenje name comes from those sites.
For an exact model, check:
- the full product code and regional suffix;
- the product label and stated country of origin;
- the declaration and legal manufacturer;
- current factory or supplier evidence;
- the EU responsible economic operator or destination importer; and
- the invoice seller, authorized service and warranty document.
What Company Is Named on Gorenje Products?
The answer can differ by model and market. A current official Gorenje dryer page names Gorenje gospodinjski aparati, d.o.o. in Velenje as the EU responsible economic operator for that product. This shows an operating role for the cited dryer; it does not establish that the same entity manufactured or warrants every Gorenje appliance worldwide.
Buyers should also distinguish the responsible economic operator from the physical factory. Regulatory responsibility, assembly and commercial warranty can be held by different entities.
Does Gorenje Make Vacuum Cleaners?
Yes. Gorenje's official international catalogue includes vacuum cleaners and other home- and personal-care products. The assortment can include bagged, bagless, stick, handheld, wet-and-dry or robotic formats depending on the market.
The Gorenje name on a vacuum does not prove that it was produced in the same plants as the company's major appliances. Small-appliance and floorcare sourcing should be verified independently using the model label, declaration and supplier evidence.
How Do Gorenje Sales and Warranty Work?
Gorenje uses country-specific sites, sales companies, retailers and service networks. The international site provides product information, manuals, registration and warranty routes, but local terms can differ.
Major-appliance warranties may not apply to small appliances or commercial use. A parallel-imported model may also have a different suffix, energy label, plug or service route from the local official product.
What Buyers and Distributors Should Verify
- Separate Hisense Group ownership, Hisense Europe operations and Gorenje product responsibility.
- Confirm that the exact model is officially sold in the destination country.
- Verify factory and origin from current product documents.
- Identify the legal manufacturer and responsible operator.
- Check local energy, electrical, water and installation requirements.
- Validate the invoice seller, importer and warranty provider.
- Obtain written parts and service commitments for the planned use.
Frequently Asked Questions
Who owns the Gorenje brand?
Hisense Group owns Gorenje following its 2018 acquisition of the Slovenian appliance company.
Is Gorenje a Hisense brand?
Gorenje is a distinct brand within Hisense Group and Hisense Europe's multi-brand appliance business.
Is ASKO owned by Hisense?
Yes. ASKO entered the wider Hisense portfolio through Gorenje and remains a separate premium brand.
Are Gorenje appliances made in Slovenia?
Some are produced within Hisense Europe's Slovenian operations, but not every Gorenje model can be assigned to Slovenia. Check the exact label and documents.
Is Gorenje still publicly traded?
No. After the Hisense acquisition, Gorenje was delisted and fully integrated into Hisense Group.
Final Answer
Gorenje is a Slovenian-origin appliance brand owned by Hisense Group since 2018. It operates within Hisense Europe alongside Hisense and ASKO, supported by production and R&D infrastructure across Europe.
That network does not provide a universal factory answer. Buyers should verify each model's origin, legal manufacturer, responsible operator, seller and warranty rather than inferring them from the Gorenje or Hisense name alone.
Official and Primary Sources
- Hisense Europe official company overview
- Hisense Europe: Gorenje brand
- Hisense Europe manufacturing facilities and media library
- Hisense Europe: Gorenje integration update
- Gorenje official vacuum-cleaner catalogue
- Gorenje official warranty information
