World Clean Biz
WCB Expo

Independent Brand Intelligence

Gorenje

Home Appliances & Small Appliances · Velenje, Slovenia · Since 1950

Official site ↗Suggest a correction

Who owns Gorenje?

Gorenje, a Slovenian appliance brand, has been part of China's Hisense Group since 2018.

Verified August 7, 2026 · 9 sources

Latest at Gorenje

Updated Aug 8, 2026

Gorenje combines a recognized European appliance identity with Hisense Group scale and a broad catalogue that reaches into floorcare. The main diligence task is connecting the brand promise to the correct Hisense Europe company, factory, local seller and warranty route.

Official Hisense Europe image of appliance production in Velenje, Slovenia
Official Hisense Europe media image from the Velenje production complex; it illustrates the European operating network and is not a factory claim for every Gorenje SKU.

Ownership

  1. Parent companyHisense
  2. BrandGorenje

Gorenje joined Hisense Group in 2018. Hisense Europe describes itself as the integrated European business combining Hisense's global scale with the Gorenje company and brand tradition, and identifies Gorenje as one of its three global brands alongside Hisense and ASKO.

Ownership & entity evidence
Gorenje brand, Gorenje operating company, Hisense Europe and product responsibility map
The Gorenje brand sits within Hisense Group, while operating, factory, importer, seller and warranty roles remain product- and market-specific.

Products

Product portfolio reference
Gorenje major appliance, small appliance, floorcare and buyer verification map
Gorenje spans major and small appliances, including floorcare; buyers should verify the exact local range, model and responsible entity.
  • Cooling, cooking and dishwashingGorenje's current international range covers refrigerators and freezers, ovens, hobs, cookers, hoods, microwave ovens and dishwashers.
  • Laundry appliancesWashing machines, tumble dryers and washer-dryers form a core Gorenje major-appliance category.
  • Small kitchen and home-care appliancesThe official catalogue includes food-preparation appliances, kettles, coffee products, irons, humidifiers, fans and other small domestic appliances.
  • Vacuum cleaners and floorcareThe current international floorcare category lists canister vacuums, stick vacuums, a floor cleaner and a handheld vacuum, including dry and wet-and-dry models.

Operations

Made by

  • Hisense Europe identifies three large European production centers in Velenje, Valjevo and Mariánské Údolí plus five European R&D centers.
  • The official Hisense Europe media library identifies the main Gorenje production complex in Velenje and publishes factory images for production and warehouse operations.
  • A current official Gorenje product page names Gorenje gospodinjski aparati, d.o.o. at Partizanska cesta 12, Velenje as the EU responsible economic operator for the cited dryer.

Sold through

  • Hisense Europe reports 27 sales business units across Europe and provides a country selector for official Gorenje markets.
  • Gorenje's international site publishes product pages, manuals, registration and support routes, while warranty terms distinguish major and small appliances.
  • Current official floorcare pages expose filters by vacuum type, cleaning method, filtration and brush, with model codes and local availability determined by market.
For buyers and distributors: what to verify (6)
  1. Require the exact model's legal manufacturer, plant, origin, declaration and rating-label evidence before assigning a factory.
  2. Match any Velenje production claim to model-specific production, customs and quality documentation.
  3. Check the responsible-person field, packaging and declaration for the exact SKU rather than extending one model's operator to the full brand.
  4. Use the destination-country site to confirm the model and identify the contracting seller, importer and local service organization.
  5. Retain the country-specific warranty terms and verify professional-use coverage, parts availability and authorized service.
  6. Confirm the quoted model appears in the intended market and match the product page to the supplier invoice and compliance pack.

Competition

Common questions about Gorenje

Who owns Gorenje?
Hisense Group, since 2018. Hisense Europe names Gorenje as one of its three global brands, alongside Hisense and ASKO.
What country is Gorenje from?
Slovenia. The brand dates to 1950, and its operating base is in Velenje.
Is Gorenje a Chinese brand?
Gorenje is a Slovenian brand that has been owned by China's Hisense Group since 2018.
Who makes Gorenje appliances?
Hisense Europe. It runs large European production centres in Velenje, Valjevo and Mariánské Údolí, with the main Gorenje complex in Velenje. It does not assign every Gorenje model to one site, so check the label for a specific product.

Timeline

  1. Gorenje begins in Slovenia

    The company began in the village of Gorenje, Slovenia, in 1950.

    Sources: [1]

  2. Production moves to Velenje

    The official anniversary history records the relocation to Velenje in 1960.

    Sources: [1]

  3. Gorenje joins Hisense Group

    Hisense Europe and Gorenje's anniversary record identify 2018 as the year Gorenje joined Hisense Group.

    Sources: [2][1]

  4. Gorenje celebrates its 75th anniversary

    Hisense Europe marked 75 years since Gorenje's 1950 origin and described its continuing home-appliance expansion.

    Sources: [1]

News & analysis

Industry · Who Owns ASKO Appliances? Hisense, Gorenje and Manufacturing ExplainedIndustry · Who Owns Gorenje Appliances? Hisense, ASKO and Manufacturing ExplainedIndustry · Who Owns Hisense? Parent Company, Gorenje and ASKO

Sources (9)

Hisense Europe, Gorenje and more · Show all
  1. Gorenje Celebrates 75 Years of Simplifying Life — Hisense Europe · Published Apr 4, 2025 · Accessed Aug 7, 2026
  2. Hisense Europe – Innovating for Life Simplified — Hisense Europe · Accessed Aug 7, 2026
  3. Gorenje Brand — Hisense Europe · Accessed Aug 7, 2026
  4. Vacuum Cleaners — Gorenje · Accessed Aug 7, 2026
  5. Photos and Logotypes — Hisense Europe · Accessed Aug 7, 2026
  6. Accessibility Statement — Gorenje · Accessed Aug 7, 2026
  7. DPNE92/GNLWIFI Tumble Dryer — Gorenje · Accessed Aug 7, 2026
  8. Gorenje Warranty — Gorenje · Accessed Aug 7, 2026
  9. Management of the Hisense Europe group — Hisense Europe · Accessed Nov 5, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Nov 7, 2026