Who Owns ASKO Appliances? Hisense, Gorenje and Manufacturing Explained

Key Points

ASKO is owned by Hisense Group and operates within Hisense Europe's multi-brand appliance business alongside Hisense and Gorenje.
ASKO is Swedish by origin and premium positioning, but brand origin does not establish the factory or country of origin for every current appliance.
Official evidence connects selected ASKO washing-appliance production to Velenje, Slovenia, while the complete global portfolio still requires model-level factory, seller and warranty checks.

Who Owns ASKO Appliances? Hisense, Gorenje and Manufacturing Explained

ASKO appliances are owned by Hisense Group. The premium appliance brand entered the group through Hisense's 2018 acquisition of Gorenje and now operates within Hisense Europe alongside the Hisense and Gorenje brands.

That ownership answer does not make ASKO a Gorenje product label, nor does it identify one manufacturer or factory for every ASKO appliance. The relevant operating company, production site, seller and warranty provider can vary by product and market.

ASKO at a Glance

Question	Evidence-based answer	Important boundary
Who owns ASKO?	Hisense Group	ASKO remains a distinct premium consumer brand
What is the Gorenje connection?	ASKO was in the Gorenje appliance portfolio before Hisense acquired Gorenje in 2018	Shared history does not make ASKO and Gorenje products identical
Is ASKO Swedish?	Yes, by origin and design identity; its appliance history began in Vara, Sweden	Brand origin is not the same as current product origin
Where are ASKO appliances made?	Official evidence identifies selected ASKO washing-appliance production in Velenje, Slovenia	There is no public factory map for every current model
Who handles warranty?	The market-specific seller, importer or ASKO/Hisense Europe company named in local terms	There is no single worldwide warranty entity

ASKO ownership relationship with Hisense Group, Hisense Europe and Gorenje

How Did ASKO Become Part of Hisense?

ASKO traces its appliance history to 1950, when Karl-Erik Andersson built a washing machine in Vara, Sweden. The business later developed a premium range across laundry, dishwashing and kitchen appliances.

ASKO became part of Gorenje's appliance business before Hisense acquired Gorenje in 2018. Hisense Europe now describes ASKO as one of its three global brands together with Hisense and Gorenje. The most accurate current description is therefore a Swedish-origin premium appliance brand owned by Hisense Group and operated within Hisense Europe's appliance structure.

For the parent-level view, see Who Owns Hisense Appliances? Gorenje, ASKO and Manufacturing Explained. The related Gorenje ownership guide explains the sister brand and European industrial network.

Is ASKO the Same Company as Gorenje?

No. ASKO and Gorenje are separate consumer brands with different histories and positioning. They share a parent group and may use common operating, engineering, production or sales resources, but that does not make their specifications, parts, distributors or warranties interchangeable.

Public legal and privacy materials also show that different companies can support the brand in different countries. An ASKO regional company, a Gorenje operating company, a Hisense Europe company, an importer or a retailer may appear in a transaction. Buyers should use the actual quotation, product label, declaration and warranty—not the group relationship alone—to identify responsibility.

What Products Does ASKO Make?

ASKO's current portfolio varies by country, but official ranges include:

washing machines, tumble dryers and drying cabinets;
domestic and selected professional dishwashers;
ovens, hobs, hoods and built-in kitchen appliances;
refrigerators, freezers and wine climate cabinets; and
integrated accessories and laundry-care systems.

The brand emphasizes Scandinavian design, durable construction and premium positioning. Selected official collection materials say certain washing machines, dryers and dishwashers are designed and tested for a 20-year lifecycle. This is a design-and-test statement, not a universal 20-year warranty or guaranteed service life.

Where Are ASKO Appliances Made?

There is no reliable one-country answer for the full ASKO range. Hisense Europe's official media library identifies an operation in Velenje, Slovenia, as robotic preassembly of ASKO washing appliances. That is direct evidence for the depicted laundry operation at the time of the record.

It does not prove that every ASKO washer, dryer, dishwasher, oven, refrigerator or wine cabinet is made in Velenje. Hisense Europe has a broader industrial network, and product allocation can change by category, model generation and destination market.

ASKO model, factory, seller and warranty verification flow

For an exact ASKO model, verify:

the complete model number and regional suffix;
the legal manufacturer named in the declaration;
the physical production site and country of origin;
the importer or responsible economic operator;
the authorized seller and invoice issuer; and
the local warranty, parts and service route.

Are ASKO Appliances Made in Sweden?

ASKO is Swedish by origin, and Sweden remains important to its design story. However, a Swedish brand identity or head-office reference is not evidence that a current appliance was assembled in Sweden.

Likewise, a Slovenian operating-company address does not automatically prove Slovenian production. The product label, declaration and current factory evidence are the appropriate sources for origin claims.

How Do ASKO Sales and Warranty Work?

ASKO uses country-specific websites, product catalogues, distributors and service arrangements. Available models, voltage, installation requirements and warranty terms can differ between Europe, North America, Australia and Asia.

Parallel imports require particular care. A genuine appliance can have a model suffix, plug, energy label or warranty route that does not match the destination country. Commercial or professional use may also fall outside a domestic warranty unless the product and contract expressly allow it.

What Buyers and Distributors Should Verify

Separate Hisense Group ownership from ASKO brand and local-company roles.
Confirm that the exact model is officially offered in the destination market.
Match factory and origin claims to current product documents.
Treat lifecycle testing separately from warranty duration.
Validate seller and distributor authorization.
Confirm parts, installation and authorized service capacity.
Retain the local invoice and written warranty terms.

Frequently Asked Questions

Who owns the ASKO brand?

Hisense Group owns ASKO. The brand operates within Hisense Europe alongside Hisense and Gorenje.

Did Gorenje buy ASKO?

ASKO was part of Gorenje's appliance business before Hisense acquired Gorenje in 2018. Today, both brands belong to Hisense Group.

Is ASKO a Swedish company?

ASKO is Swedish by origin and brand identity. Its current corporate ownership is Chinese through Hisense Group, while operating and production roles span multiple countries.

Are all ASKO appliances made in Slovenia?

No. Official evidence connects selected ASKO washing-appliance production to Velenje, but buyers should verify the exact factory and origin for each model.

Does ASKO offer a 20-year warranty?

Not as a universal rule. Selected products are described as designed and tested for a 20-year lifecycle; the applicable warranty is defined separately in local terms.

Final Answer

ASKO is a Swedish-origin premium appliance brand owned by Hisense Group. It sits within Hisense Europe's multi-brand structure alongside Hisense and Gorenje, and official evidence links selected ASKO laundry production to Velenje, Slovenia.

Ownership and group manufacturing disclosures are not a complete model-level answer. Buyers should verify the exact appliance's factory, origin, responsible company, seller and local warranty before making sourcing or purchasing decisions.