
Independent Brand Intelligence
Fisher & Paykel
Home Appliances & Small Appliances · Auckland, New Zealand · Since 1934
- Home Appliances & Small Appliances
- Verified September 12, 2026
Who owns Fisher & Paykel?
Fisher & Paykel, founded in New Zealand, has been owned by Haier since 2012 and is part of Haier Smart Home.
Latest at Fisher & Paykel
Updated Aug 6, 2026Fisher & Paykel competes through integrated premium design, distinctive products such as DishDrawer and a specialist dealer and design channel. Haier ownership adds scale without eliminating the brand's separate operating identity.

Ownership
- Chief Executive Officer, Fisher & Paykel Appliances
Daniel Witten-Hannah - Operating companyFisher & Paykel Appliances Limited
- Brand
Fisher & Paykel
Fisher & Paykel Appliances Limited is a New Zealand-rooted premium appliance company acquired by Haier in 2012 and reported within Haier's global home-appliance portfolio. Fisher & Paykel continues as a distinct brand and operating business; Haier Group, Haier Smart Home, Fisher & Paykel Appliances Limited, regional subsidiaries and the separately marketed DCS brand are related but not interchangeable.
Photos: Daniel Witten-Hannah: Fisher & Paykel “Our People” page portrait; cropped by World Clean Biz
Products
- Premium cooking appliancesBuilt-in ovens, cooktops, ranges and ventilation emphasize integrated kitchen design and premium materials.
- Refrigeration and dishwashingIntegrated refrigeration and DishDrawer dishwashers are distinctive parts of the Fisher & Paykel design system.
- Laundry appliancesWashers and dryers extend the brand's coordinated whole-home offer in selected markets.
- DCS outdoor cookingDCS is an owned but separately marketed professional-style outdoor cooking brand.
Operations
Made by
- Haier's official Fisher & Paykel profile reports manufacturing operations in Thailand, China, Italy and Mexico.
- Fisher & Paykel's supply-chain statement says products can be manufactured by group operations or by suppliers on the group's behalf.
- The company's history reflects a New Zealand origin, while current production is an international network.
Sold through
- Fisher & Paykel operates regional websites and sells through premium appliance dealers, kitchen designers, architects, builders and selected direct channels.
- Regional Fisher & Paykel entities can carry local sales, import and warranty responsibilities.
- The U.S. warranty identifies Fisher & Paykel Appliances, Inc. as warrantor for covered North American products.
For buyers and distributors: what to verify (6)
- Match the exact product, model, factory and country-of-origin record rather than assuming one location serves the full range.
- Identify the legal manufacturer, physical factory, critical suppliers, audit rights and engineering-change controls for each SKU.
- Do not use brand heritage as an origin claim; rely on the rating plate, customs and supplier documentation.
- Separate product-development location from the factory and country of origin on the exact model.
- Confirm dealer authorization, project territory, display obligations, installation scope and after-sales coverage.
- Retain the quotation, invoice, importer label, compliance declaration and warranty naming each responsible entity.
Competition
WCB view: Buyers should focus on regional entity, factory, origin, installer and warranty evidence rather than relying on New Zealand heritage or parent ownership alone.
Timeline
Fisher & Paykel is founded in New Zealand
The company's New Zealand heritage begins in 1934, distinct from the current international manufacturing footprint.
Sources: [1]
Fisher & Paykel acquires DCS
The acquisition added a separately marketed outdoor-cooking brand to the appliance business.
Sources: [1]
Fisher & Paykel joins Haier
Haier completed its acquisition while Fisher & Paykel continued as a distinct appliance company and brand.
Auckland headquarters and innovation campus announced
Fisher & Paykel announced a new global headquarters and innovation campus serving its appliance business and Haier Australasia. Teams are moving in; the formal opening is scheduled for October 2026.
Sources: [6]
News & analysis
Sources (7)
Fisher & Paykel, Haier, Fisher & Paykel Appliances and more · Show all
- Fisher & Paykel History — Fisher & Paykel · Accessed Aug 6, 2026
- About Fisher & Paykel — Fisher & Paykel · Accessed Aug 6, 2026
- Fisher & Paykel Profile — Haier · Accessed Aug 6, 2026
- Fisher & Paykel Appliances Group Modern Slavery Statement FY22 — Fisher & Paykel Appliances · Published 2022 · Accessed Aug 6, 2026
- Fisher & Paykel North American Warranty Information — Fisher & Paykel · Accessed Aug 6, 2026
- New Global Headquarters Announced — Fisher & Paykel Appliances · Published Jul 30, 2026 · Accessed Sep 12, 2026
- Fisher & Paykel brand profile — Haier · Accessed Sep 12, 2026
First published: Aug 6, 2026 · Last verified: Sep 12, 2026 · Last updated: Nov 5, 2026





