Dreame Features Smart-Home Products at Spring Festival Gala

Dreame featured its expanding smart-home ecosystem during the 2026 CCTV Spring Festival Gala, bringing household technology into one of China's major annual television events. Nantong's government news service described the company's gala debut in a report published on February 24.

The presentation integrated Dreame products into singing, dance, comedy and magic performances. Rather than concentrating on a single cleaning appliance, it showed the broader range the company had developed across smart mobility, home appliances, audiovisual equipment, kitchen products and cleaning devices. The broadcast gave those businesses a shared public setting.

The Nantong report also highlighted founder and chief executive Yu Hao's connection to the city's Haimen district. It described his involvement in education and charitable work, including support for laboratories and innovation classes. The coverage placed the company's national television appearance within that local business and talent-development context.

According to the report, Dreame's products reached more than 120 countries and regions and over 42 million households. Those figures describe the company's wider footprint, not the audience converted into customers by the gala. No campaign-generated sales were disclosed, leaving the documented event as a portfolio and brand presentation rather than a quantified commercial result.