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Rowenta

Floorcare & Home Cleaning · Écully, France · Since 1884

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Who owns Rowenta?

Rowenta belongs to Groupe SEB, the listed French appliance group, which acquired it in 1988.

Verified August 7, 2026 · 8 sources

Latest at Rowenta

Updated Sep 21, 2026

Rowenta combines a long-standing German-origin brand identity with Groupe SEB's floorcare, retail and service infrastructure. Buyers should use that scale as a starting point while still verifying the legal and operational chain for each model.

Rowenta cordless vacuum cleaner head cleaning a hard floor
Official Groupe SEB Rowenta brand image showing a current cordless floorcare product in use.

Ownership

  1. Parent companyGroupe SEB
  2. BrandRowenta

Groupe SEB acquired Rowenta and its subsidiaries in 1988. Rowenta is now one of the group's consumer brands under listed parent SEB S.A.; Rowenta France S.A.S. and other Groupe SEB entities may perform manufacturing, compliance, website, sales or service roles without being interchangeable.

Ownership & entity evidence
Rowenta brand, Groupe SEB parent, operating entities and product responsibility map
Groupe SEB ownership establishes the portfolio relationship; it does not replace the model-specific manufacturer, seller, importer or warrantor check.

Products

  • Vacuum cleaners and floor washersRowenta's current floorcare range includes bagged and bagless vacuums, cordless sticks, wet-and-dry cleaners, robot vacuums, handheld products and steam cleaners in selected markets.
  • Linen and garment careSteam irons, garment steamers and related linen-care products remain a core part of Rowenta's official brand history and current positioning.
  • Air treatment and personal careOfficial Rowenta materials also identify fans, air purifiers and personal-care products, with assortment varying by country.

Operations

Made by

  • A December 2024 EU declaration for X-Plorer S70 and S70+ robot vacuums names Rowenta France S.A.S. – Groupe SEB and states that the products are sold by Groupe SEB subsidiaries.
  • Groupe SEB's official home-cleaning manufacturing account describes the Vernon site as a floorcare expertise and high-end vacuum production hub, with product allocation between France and China and selected outsourcing.
  • The 2025 Groupe SEB Universal Registration Document includes Rowenta within the group's brand and industrial perimeter and lists Rowenta France S.A.S. among major French legal entities.

Sold through

  • Rowenta operates country-specific official sites and contact pages for Europe and other regions, with local catalogues, support and purchase routes.
  • Rowenta's official warranty pages direct consumers to authorized repairers or the original point of sale and state that terms depend on product range and market.
  • Groupe SEB has used both official brand stores and external retail or marketplace channels for Rowenta products.
Manufacturing & channel evidence
Rowenta floorcare model, factory, channel and after-sales verification workflow
Buyers should connect the exact Rowenta reference to its declaration, factory evidence, authorized channel and destination-market support terms.
For buyers and distributors: what to verify (6)
  1. Obtain the declaration for the exact commercial reference and match its manufacturer, model coding and destination-market documents.
  2. Require current model-to-factory, country-of-origin and supplier evidence instead of applying the historical footprint to a new order.
  3. Identify whether the proposed supplier is an internal Groupe SEB company or an external partner, then document the exact legal maker and production site.
  4. Verify the reference on the destination-country site and record the seller, importer and warranty entity named for that market.
  5. Retain the local warranty document and confirm whether commercial use, spare parts and authorized repair coverage apply to the intended deployment.
  6. Validate seller authorization, invoice issuer, stock origin and return route with the applicable regional Rowenta or Groupe SEB entity.

Competition

Timeline

  1. Business founded in Offenbach

    Robert Weintraud founded Weintraud GmbH in Offenbach, Germany, in 1884.

    Sources: [2]

  2. Rowenta name adopted

    The official brand history records the change from Weintraud GmbH to Rowenta on 30 December 1909.

    Sources: [2]

  3. Groupe SEB acquires Rowenta

    Groupe SEB's official history records the acquisition of Rowenta and its eight subsidiaries in 1988.

    Sources: [3][4]

  4. Rowenta marks 140 years of brand origins

    Official Rowenta history materials marked 140 years from Robert Weintraud's 1884 company foundation.

    Sources: [2]

News & analysis

Real SEB pressure cooker, Moulinex multicooker, Rowenta floor washer and WMF professional coffee machine, illustrating the group's product range.Industry · From Pressure Cookers to €8.2 Billion: How Groupe SEB Built a Global Household BusinessIndustry · Who Owns Rowenta? Groupe SEB, Vacuum Cleaners and Manufacturing ExplainedIndustry · Who Owns Groupe SEB? Brands, SUPOR, Manufacturing and Family Control Explained

Sources (8)

Groupe SEB, Rowenta USA / Groupe SEB, SEB S.A., Rowenta France S.A.S. / Groupe SEB and more · Show all
  1. Rowenta — Groupe SEB · Accessed Aug 7, 2026
  2. About Rowenta: Innovation and Sustainable Design — Rowenta USA / Groupe SEB · Accessed Aug 7, 2026
  3. 1988: Acquisition of Rowenta and Its Eight Subsidiaries — Groupe SEB · Accessed Aug 7, 2026
  4. Universal Registration Document and Annual Financial Report 2025 — SEB S.A. · Published 2026 · Accessed Aug 7, 2026
  5. EU Declaration of Conformity 24DOC129-00 for X-Plorer S70 and S70+ — Rowenta France S.A.S. / Groupe SEB · Published Dec 9, 2024 · Accessed Aug 7, 2026
  6. Home Cleaning, Strong Growth — Groupe SEB · Accessed Aug 7, 2026
  7. Legal Terms and Terms of Use — Rowenta / SEB Développement · Accessed Aug 7, 2026
  8. Rowenta Guarantee and Repair — Rowenta · Accessed Aug 7, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Aug 7, 2026