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Braun Household

Home Appliances & Small Appliances · Neu-Isenburg, Germany · Since 1921

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Who owns Braun Household?

Procter & Gamble owns the Braun trademark. De'Longhi makes and sells Braun household appliances under a perpetual licence from P&G.

Verified August 7, 2026 · 7 sources

Latest at Braun Household

Updated Aug 8, 2026

Braun Household combines a recognized design heritage with De’Longhi's small-appliance operating platform. Its trademark-licence structure makes category and entity separation a central procurement check, especially where buyers may confuse household and personal-care products.

Braun MultiQuick hand blender and food preparation attachments
Official De’Longhi Group Braun image showing the MultiQuick household food-preparation system.

Ownership

  1. Founder of BraunMax Braun
  2. BrandBraun Household

Procter & Gamble holds the Braun trademark. De’Longhi's official 2012 reporting states that P&G assigned De’Longhi a perpetual licence for Braun-branded small household appliances.

Full ownership note

This licensed operating relationship is narrower and more precise than saying De’Longhi owns the Braun trademark; personal-care categories remain separate.

Ownership & entity evidence
Braun trademark holder, De’Longhi household licence and product responsibility map
P&G trademark ownership and De’Longhi's household-appliance licence are distinct from the legal chain for an exact product and market.

Products

Product portfolio reference
Braun household appliance scope separated from personal care
Braun Household covers licensed small-appliance categories; personal care, shavers and Oral-B must not be merged into the same operating or warranty chain.
  • Food preparationBraun Household's current portfolio includes hand blenders, food processors, blenders, juicers and related preparation systems.
  • Breakfast and cookingOfficial regional catalogues include coffee makers, kettles, toasters and selected cooking appliances.
  • Garment careSteam irons and ironing systems form another Braun Household category under the licensed small-appliance scope.

Operations

Made by

  • De’Longhi's 2012 filing states that P&G assigned the group a perpetual licence for the design, manufacture and distribution of Braun-branded small household appliances.
  • De’Longhi Group reports a mix of own plants and manufacturing or assembly partners across its household-appliance portfolio.
  • The reviewed public materials did not disclose one factory or one legal maker for every Braun Household SKU worldwide.

Sold through

  • Braun Household operates regional official sites with country-specific catalogues, retailers, support and warranty information.
  • The US Braun Household privacy policy identifies De’Longhi America as the operator for the reviewed site and related services.
  • De’Longhi Group lists a Braun Household brand contact office in Neu-Isenburg, Germany while maintaining regional commercial companies elsewhere.
For buyers and distributors: what to verify (6)
  1. Confirm that the proposed product falls inside the household licence and identify its exact legal manufacturer and factory from model documentation.
  2. Require current model-to-factory, origin and quality-control evidence rather than assigning a group plant by assumption.
  3. Match the product label, declaration, importer record and supplier documents for the contracted destination-market reference.
  4. Validate the model and seller on the destination-country site and retain evidence of authorization at purchase.
  5. Identify the regional De’Longhi company, distributor or seller on the local terms, invoice and warranty.
  6. Confirm quotation issuer, importer, returns route, parts supply and warranty entity for the destination market.

Competition

Timeline

  1. Max Braun founds Braun

    Braun's official history traces the company to Max Braun's engineering workshop founded in 1921.

    Sources: [4]

  2. P&G obtains Braun through Gillette acquisition

    Braun's official account places the trademark within P&G following its acquisition of Gillette.

    Sources: [4]

  3. De’Longhi receives perpetual household-appliance licence

    De’Longhi's official reporting records P&G's assignment of a perpetual Braun trademark licence for small household appliances.

    Sources: [1][2]

News & analysis

Industry · Who Owns Braun Appliances? De’Longhi, P&G and the Household Brand License ExplainedIndustry · Who Owns De’Longhi? Appliance Group Brands, Shareholders and Manufacturing Explained

Sources (7)

De’ Longhi S.p.A., Braun Household, De’Longhi America / Braun Household and more · Show all
  1. Quarterly Report at 30 September 2012 — De’ Longhi S.p.A. · Published 2012 · Accessed Aug 7, 2026
  2. Consolidated Annual Report 2012 — De’ Longhi S.p.A. · Published 2012 · Accessed Aug 7, 2026
  3. Braun Brand — De’ Longhi S.p.A. · Accessed Aug 7, 2026
  4. About Braun — Braun Household · Accessed Aug 7, 2026
  5. Braun Household Appliances — Braun Household · Accessed Aug 7, 2026
  6. Privacy Policy — De’Longhi America / Braun Household · Accessed Aug 7, 2026
  7. Media Contacts — De’ Longhi S.p.A. · Accessed Aug 7, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Aug 7, 2026