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Breville / Sage

Home Appliances & Small Appliances · Sydney, Australia · Since 1932

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Who owns Breville / Sage?

Breville and Sage belong to Breville Group, listed in Australia. The company sells as Sage in the UK and Europe, where it does not own the Breville name.

Verified August 7, 2026 · 7 sources

Latest at Breville / Sage

Updated Aug 19, 2026

Breville and Sage compete through premium design, coffee expertise and a broad countertop-kitchen platform. Their dual-mark geography makes regional rights, model coding and after-sales entity checks especially important for cross-border buyers.

Breville food processor range with prepared foods
Official Breville product image showing three current food-processor sizes and their meal-preparation positioning.

Ownership

  1. Group Chief Executive Officer of Breville Group LimitedJim Clayton
  2. BrandBreville / Sage

Breville Group Limited is the listed parent of the BRG Group and its global premium appliance business. Breville and Sage are consumer marks used according to regional rights.

Full ownership note

In the UK and Europe, BRG markets its premium products as Sage and explicitly says it does not own or operate the Breville® brand there.

Ownership & entity evidence
Breville Group, Breville and Sage regional brand boundary
BRG markets premium appliances under Breville in many markets and under Sage in the UK and Europe, where it says it does not own or operate Breville®.

Products

  • Coffee and espressoHome espresso machines, grinders, drip coffee and accessories are central to the group's premium consumer positioning.
  • Cooking and countertop ovensThe official portfolio includes countertop ovens, air fryers, pizza ovens, cookers, grills and related cooking appliances.
  • Food preparation, blending and waterFood processors, blenders, juicers, mixers, kettles and other preparation products extend the kitchen platform.

Operations

Made by

  • BRG's 2025 annual report describes a global product-development and supply model for premium appliances while reporting the business at group and regional levels.
  • Official product pages use market-specific model references and specifications across the Breville and Sage sites.
  • The reviewed public sources did not publish a complete model-to-factory map for the Breville and Sage portfolios.

Sold through

  • BRG reports a multi-region business and explicitly distinguishes Breville markets from Sage branding in the UK and Europe.
  • Breville's US warranty defines Breville by jurisdiction as Breville USA or Breville Canada.
  • Sage's European terms identify Sage Appliances GmbH for the reviewed regional website and transactions.
Manufacturing & channel evidence
Breville Sage market, model, channel and support verification workflow
Buyers should confirm the destination-market mark, exact model, invoice chain and local service entity together.
For buyers and distributors: what to verify (6)
  1. Request the exact legal manufacturer, production site, origin and current compliance file for the contracted reference.
  2. Match the quotation and product label to the destination-market reference, voltage and certification rather than substituting a similar regional model.
  3. Obtain factory, origin, supplier and quality-control evidence directly for the proposed model and order.
  4. Confirm which mark is authorized at destination and ensure packaging, listing, invoice and warranty use the correct regional identity.
  5. Identify the local warrantor and confirm whether commercial or cross-border purchases qualify for coverage.
  6. Record the seller, invoice issuer, importer, return route and service provider for the destination country.

Competition

Common questions about Breville / Sage

Who owns Breville?
Breville Group Limited, a company listed in Australia, is the parent of the Breville and Sage appliance business.
Are Breville and Sage the same company?
Yes. Breville Group sells its premium appliances as Sage in the UK and Europe, where it says it does not own or operate the Breville brand.
What country is Breville from?
Australia. Breville was founded in Sydney in 1932, and Breville Group is based there.
What does Breville Group make?
Premium kitchen appliances: espresso machines, grinders and coffee makers, countertop ovens and air fryers, and food processors, blenders, juicers and kettles.

Timeline

  1. Breville founded in Sydney

    The group traces the Breville business to Bill O'Brien and Harry Norville in Sydney in 1932.

    Sources: [7]

  2. Group lists on the Australian Securities Exchange

    Breville Group's corporate reporting identifies its ASX-listed structure and global brand business.

    Sources: [1]

  3. BRG reiterates the Breville and Sage regional split

    The 2025 annual report states that BRG does not own or operate Breville® in the UK and Europe and markets its premium products there under Sage®.

    Sources: [1]

News & analysis

Industry · Who Owns Breville and Sage? Regional Brand Rights Explained

Sources (7)

Breville Group Limited, Breville, Breville USA / Breville Canada, Breville USA, Inc. and more · Show all
  1. Annual Report 2025 — Breville Group Limited · Published 2025 · Accessed Aug 7, 2026
  2. Breville Products — Breville · Accessed Aug 7, 2026
  3. Breville Food Processors — Breville · Accessed Aug 7, 2026
  4. Breville Warranty — Breville USA / Breville Canada · Accessed Aug 7, 2026
  5. Terms of Use — Breville USA, Inc. · Accessed Aug 7, 2026
  6. Terms and Conditions — Sage Appliances GmbH · Accessed Aug 7, 2026
  7. About Breville — Breville · Accessed Aug 7, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Nov 7, 2026