- De’Longhi is the historic consumer brand of the publicly listed Italian company De’ Longhi S.p.A.; the 2025 annual report identifies De Longhi Industrial S.A. as its controlling parent.
- The household portfolio includes De’Longhi, Kenwood, Ariete and Nutribullet, while Braun household appliances operate under a perpetual trademark licence from P&G rather than group ownership of the Braun mark.
- The group uses six household-appliance plants plus manufacturing and assembly partners, so the factory, origin, seller and warranty provider must be verified for each model.
De’Longhi is the historic consumer brand of De’ Longhi S.p.A., a publicly listed Italian appliance company. The company’s 2025 annual report identifies De Longhi Industrial S.A. as the controlling parent. Other shareholders own the remaining listed shares, so the group is not wholly owned by a larger appliance conglomerate.
The wider group operates a multi-brand household business including De’Longhi, Kenwood, Ariete and Nutribullet. It also develops and sells Braun-branded household appliances under a perpetual licence from Procter & Gamble. That licensing relationship does not transfer ownership of the Braun trademark to De’Longhi.
De’Longhi at a Glance
| Question | Evidence-based answer | Important boundary |
|---|---|---|
| Who owns De’Longhi? | De’ Longhi S.p.A. is the listed group company; De Longhi Industrial S.A. is the controlling parent | The consumer brand and each regional seller are not the same legal entity |
| Is De’Longhi publicly traded? | Yes, De’ Longhi S.p.A. is listed in Milan | Control and free-float ownership should be distinguished |
| What brands are in the group? | De’Longhi, Kenwood, Ariete, Nutribullet/Magic Bullet and professional coffee brands | Braun household products are licensed, not a wholly owned trademark |
| Does De’Longhi manufacture products? | Yes, through group plants and manufacturing or assembly partners | Exact factory and origin remain model-specific |
| Who handles warranty? | The regional group company, distributor or seller named in local terms | Cross-border products may use a different warranty route |
Who Controls De’ Longhi S.p.A.?
De’ Longhi S.p.A. is the listed parent reporting the group’s household and professional coffee businesses. Its annual reporting identifies De Longhi Industrial S.A. as the controlling shareholder. Public investors hold other shares through the market.
This structure answers the corporate-ownership question. It does not mean De Longhi Industrial is the seller named on a coffee-machine invoice or the warrantor in every country. Regional subsidiaries and authorized distributors can perform those roles.
Readers looking for the company’s century-long development and acquisition chronology can also see De’Longhi Group: Company History and Appliance Brands. This guide focuses on current ownership and operating responsibility rather than repeating that history.
Which Appliance Brands Does De’Longhi Group Operate?
The 2025 annual report describes the household division as operating mainly through four historic brands: De’Longhi, Kenwood, Braun and Ariete. The portfolio has expanded through Capital Brands, which brought Nutribullet and Magic Bullet.
The group also has a professional coffee division containing brands such as La Marzocco and Eversys. Professional espresso equipment is a separate business context from a De’Longhi domestic coffee machine, even though both sit within the same reporting group.
Brand relationships differ:
- De’Longhi is the group’s historic consumer brand;
- Kenwood and Ariete are group portfolio brands;
- Nutribullet and Magic Bullet came through the Capital Brands acquisition; and
- Braun household appliances use a perpetual licence, while P&G retains the Braun trademark.
Shared reporting does not make parts, certifications, dealer appointments or warranties interchangeable.
Where Are De’Longhi Appliances Made?
De’Longhi reports a mixed production model. Its 2025 annual report describes six household-appliance plants in Italy, Romania and China, plus three professional-coffee plants in Italy and Switzerland. The group also uses manufacturing and assembly partners.
These facts show that De’Longhi is an operating manufacturer, not only a marketing company. They do not assign every espresso machine, air fryer, heater, hand blender or food processor to one plant.
For an exact model, verify:
- the full reference and regional suffix;
- the rating label and stated country of origin;
- the legal manufacturer and conformity-document holder;
- whether production is internal or through a partner;
- the importer or responsible economic operator; and
- the regional seller, parts route and warranty issuer.
Is De’Longhi an Italian Brand?
Yes. The company traces its roots to Treviso, and De’ Longhi S.p.A. is an Italian listed company. Italian ownership and design heritage do not prove that every product is manufactured in Italy. The official production network spans several countries and external partners.
“Italian brand,” “Italian company” and “Made in Italy” are three different statements. Only the product label and model documents establish origin.
Does De’Longhi Own Braun?
No. Procter & Gamble owns the Braun trademark. In 2012, P&G and De’Longhi agreed a perpetual licence covering Braun use in small kitchen appliances, ironing and selected household-appliance categories. The transaction also included certain production assets and inventory.
This distinction is especially important because Braun personal-care products, shavers and Oral-B products sit outside De’Longhi’s household-appliance licence.
How Do De’Longhi Distribution and Warranties Work?
De’Longhi reports operations in more than 120 markets through over 50 commercial branches. Country-specific sites direct customers to local retailers and support.
The correct contracting party may be a regional De’Longhi company, an authorized distributor or a retailer. Marketplace sellers and parallel importers may offer products whose voltage, accessories or warranty route differ from the local official model.
Commercial buyers should also confirm whether a domestic coffee machine is covered for office, hospitality or continuous-use applications. A premium product price does not automatically create a commercial warranty.
What Buyers and Distributors Should Verify
- Separate the listed parent, controlling shareholder, consumer brand and regional seller.
- Identify whether the product is De’Longhi, Kenwood, Ariete, Nutribullet or licensed Braun Household.
- Match the exact model to its factory, origin and conformity documents.
- Confirm the destination-market voltage, plug and certifications.
- Verify the invoice seller, importer and warranty provider.
- Obtain written parts, consumables and service commitments.
- Do not assume cross-brand compatibility within the group.
Frequently Asked Questions
Who owns the De’Longhi brand?
The De’Longhi brand sits within listed De’ Longhi S.p.A. The company reports De Longhi Industrial S.A. as its controlling parent.
Is De’Longhi owned by Nestlé?
No. De’Longhi sells machines compatible with several coffee systems, but a product or capsule partnership does not establish ownership.
Does De’Longhi own Kenwood?
Kenwood is part of the De’Longhi Group portfolio following its acquisition in 2001.
Does De’Longhi own Braun?
De’Longhi holds a perpetual licence for Braun-branded small household appliances. P&G retains ownership of the Braun trademark.
Where are De’Longhi products made?
The group uses household-appliance plants in Italy, Romania and China as well as manufacturing and assembly partners. Check the exact model label for origin.
Final Answer
De’Longhi is controlled through the publicly listed Italian company De’ Longhi S.p.A., whose controlling parent is De Longhi Industrial S.A. The group operates multiple appliance brands, but not every relationship is the same: Braun household appliances are licensed from P&G, while other brands are part of the owned portfolio.
The corporate chart does not identify a product’s factory or warranty. Buyers must verify the exact model, origin, legal manufacturer, regional seller and after-sales route separately.
Official and Primary Sources
- De’Longhi Group Annual Report 2025
- De’Longhi Group profile
- De’Longhi Group brand portfolio
- De’Longhi Group share information
- De’Longhi and P&G Braun licence announcement
