Whirlpool Q3 Sales Fall 8.8% as India Impairment Drives a Loss
Small domestic appliances held steady; North American sales fell 8.3%.
News date:
Key figures
As reported in the source- Net salesQ3 2026
- USD 3.68 billion−8.8% YoY
- Organic net salesQ3 2026
- USD 3.64 billion−5.4% YoY
- Net loss to common shareholdersQ3 2026
- USD 249 millionProfit of USD 73 million a year earlier
Part of the WCB topic:Q3 2026 Results: The Global Cleaning Industry
Whirlpool reported third-quarter 2026 net sales of USD 3.68 billion (USD 3,677 million) on October 26, down 8.8% from USD 4,033 million a year earlier. Organic net sales were USD 3.64 billion (USD 3,643 million), down 5.4%.
Major domestic appliances in North America, the company's largest business, had sales of USD 2,495 million, down 8.3%; Whirlpool cited soft industry demand. Latin American sales rose 6.9% to USD 858 million. Small Domestic Appliances, the global segment that includes KitchenAid small appliances, had sales of USD 286 million, down 0.7%, with an 18.6% EBIT margin.
The group reported a net loss to common shareholders of USD 249 million, compared with a profit of USD 73 million a year earlier. The results release attributes much of the loss to a USD 124 million non-cash impairment of its equity investment in Whirlpool India, after a prolonged fall in that company's share price, and a USD 54 million charge linked to the bankruptcy reorganization of a significant Latin American trade customer. Ongoing earnings per share, which exclude such items, were negative USD 0.21, against positive USD 2.09 a year earlier.
Chief executive Marc Bitzer said cost reductions and pricing improved margins through the third quarter, but that recovery was slower than expected. Whirlpool now expects 2026 net sales of about USD 14.5 billion and an ongoing EBIT margin of 2.0% to 2.2%. The result follows a second quarter in which ongoing EBIT also fell.
Explore The Story
Related companies & products
Company & brand profiles
Related analysis & guides
Practical guideWho Owns Maytag? Whirlpool, Manufacturing and the Appliance Brand ExplainedWho owns Maytag? See how Whirlpool Corporation owns the brand, where selected Maytag appliances are assembled, and how warranties vary by model.
Read article
Practical guideWho Owns Whirlpool Appliances? Whirlpool Corporation, Beko Europe and Regional Brand Rights ExplainedWho owns Whirlpool appliances? Understand Whirlpool Corporation, Beko Europe's licensed regional role, the 2026 ownership change and buyer verification.
Read article
Practical guideWho Makes KitchenAid Appliances? Whirlpool, Brand Licensing and Small-Appliance Manufacturing ExplainedWho makes KitchenAid appliances? Separate Whirlpool ownership, Whirlpool Properties trademarks, Greenville production, licensed categories and regional warranty entities.
Read articleKeep Reading

