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SUPOR

Home Appliances & Small Appliances · Hangzhou, China · Since 1994

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Who owns SUPOR?

SUPOR is run by listed Zhejiang Supor, whose ultimate parent is France's SEB S.A. (Groupe SEB).

Verified August 7, 2026 · 7 sources

Latest at SUPOR

Updated Sep 21, 2026

SUPOR combines a leading China cookware and small-appliance identity with a listed operating platform and Groupe SEB control. Its opportunity for cleaning buyers lies in the broader home-environment portfolio; the diligence challenge is proving that a current model, maker and support chain exist in the target market.

SUPOR electric steamer kitchen appliance
Official Groupe SEB SUPOR brand image showing a branded kitchen appliance from the portfolio.

Ownership

Zhejiang Supor's official reporting identifies SEB INTERNATIONALE S.A.S. as its parent company and SEB S.A. as its ultimate parent. The listed Zhejiang company and its subsidiaries operate the SUPOR business, while the SUPOR wordmark remains a consumer brand rather than a substitute for the legal entity on each contract or product.

Ownership & entity evidence
SUPOR brand, Zhejiang Supor, SEB INTERNATIONALE and SEB S.A. ownership map
The SUPOR consumer brand, listed operating company, direct parent and ultimate parent are related but distinct identity layers.

Products

  • Cookware and kitchen toolsSUPOR's core portfolio covers pressure cookers, woks, frying pans, steamers and other cookware and kitchen tools.
  • Small electric kitchen appliancesOfficial SUPOR materials identify rice cookers, electric pressure cookers, induction cookers, kettles, blenders, air fryers and other small appliances.
  • Home-environment and garment-care appliancesSUPOR's official foreign-trade profile lists air filters, vacuum cleaners and garment steamers as expansion beyond the kitchen.
  • Large kitchen appliancesThe company also reports a large-kitchen-appliance business alongside cookware and small domestic appliances.

Operations

Made by

  • Zhejiang Supor's 2025 annual reporting describes the company and subsidiaries as operating independent procurement, production and sales systems under the listed-company structure.
  • SUPOR's official foreign-trade page identifies R&D and manufacturing sites in Hangzhou, Wuhan, Shaoxing, Yuhuan and Vietnam and describes category specialization by site.
  • Groupe SEB's 2025 Universal Registration Document includes SUPOR in the group perimeter and records the group's majority investment history.

Sold through

  • SUPOR's official company materials describe broad mainland-China retail and online channels and international distribution through Groupe SEB's network.
  • The official foreign-trade site publishes market-specific contact routes for Europe, the United States, the Americas, Asia and Africa.
  • SUPOR publishes investor relations, customer service and an official after-sales hotline on its corporate site.
Manufacturing & channel evidence
SUPOR cookware, kitchen appliance, home-environment product and supply verification workflow
Portfolio breadth and factory-network evidence do not replace model-level checks for producer, site, exporter, importer and warranty coverage.
For buyers and distributors: what to verify (6)
  1. Match the quoted legal manufacturer and factory to the annual-report entity list, product declaration, packaging and customs documentation.
  2. Request current factory ownership, audit, production-line and model-assignment evidence before relying on the published site map.
  3. Keep ownership evidence separate from model-level factory and country-of-origin evidence.
  4. Validate the current distributor or retailer with Zhejiang Supor or the relevant regional company and retain dated authorization evidence.
  5. Confirm the exporter, destination importer, product compliance and warranty responsibilities in the contract.
  6. Identify the local warrantor and repair or replacement route before purchasing for an overseas market.

Competition

Timeline

  1. SUPOR business origins

    SUPOR's official history identifies 1994 as the establishment of the Zhejiang Supor business.

    Sources: [4]

  2. SUPOR lists in Shenzhen

    SUPOR's official company history records its 2004 listing as the first cookware company on the Shenzhen Stock Exchange.

    Sources: [4]

  3. Groupe SEB acquires a majority stake

    Groupe SEB's 2025 registration document records its acquisition of a majority stake in SUPOR in 2007.

    Sources: [6]

  4. Zhejiang Supor publishes its 2025 annual report

    The listed company released its 2025 annual report through the official investor-relations site.

    Sources: [2]

News & analysis

Real SEB pressure cooker, Moulinex multicooker, Rowenta floor washer and WMF professional coffee machine, illustrating the group's product range.Industry · From Pressure Cookers to €8.2 Billion: How Groupe SEB Built a Global Household BusinessIndustry · Who Owns SUPOR? Groupe SEB, Manufacturing and Brand Structure ExplainedIndustry · Who Owns Groupe SEB? Brands, SUPOR, Manufacturing and Family Control Explained

Sources (7)

Groupe SEB, Zhejiang Supor Co., Ltd., SEB S.A. and more · Show all
  1. Supor — Groupe SEB · Accessed Aug 7, 2026
  2. Annual Report 2025 — Zhejiang Supor Co., Ltd. · Published Apr 3, 2026 · Accessed Aug 7, 2026
  3. 2024 Annual Report of Zhejiang Supor Co., Ltd. — Zhejiang Supor Co., Ltd. · Published Mar 28, 2025 · Accessed Aug 7, 2026
  4. Company Brief Introduction and Foreign Trade — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026
  5. About SUPOR — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026
  6. Universal Registration Document and Annual Financial Report 2025 — SEB S.A. · Published 2026 · Accessed Aug 7, 2026
  7. Investor Relations — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026

First published: Aug 7, 2026 · Last verified: Aug 7, 2026 · Last updated: Aug 7, 2026