Independent Brand Intelligence
Home Appliances & Small AppliancesSUPOR
SUPOR cookware, appliances and Groupe SEB ownership boundaries
First published August 7, 2026 · Last verified August 7, 2026
A source-backed profile of SUPOR, separating the consumer brand, Zhejiang Supor, SEB INTERNATIONALE, SEB S.A., product portfolio, manufacturing network, channels and buyer checks.
World Clean Biz is independent and is not affiliated with SUPOR, Zhejiang Supor or Groupe SEB. Company and site-level evidence does not identify the manufacturer, factory, origin, exporter, importer, seller or warrantor for every SUPOR SKU.
| Fact | Details |
|---|---|
| Legal entity scope | SUPOR is a consumer brand closely associated with listed Zhejiang Supor Co., Ltd., but the brand name does not identify every contracting or manufacturing entity. Zhejiang Supor's direct parent is SEB INTERNATIONALE S.A.S. and its ultimate parent is SEB S.A.; subsidiaries, factories, exporters, distributors, retailers, importers and after-sales entities can hold separate responsibilities. The reviewed sources did not establish one trademark-holding entity for every jurisdiction, so buyers should confirm the relevant registry record separately. |
| Ownership type | Part of SEB INTERNATIONALE S.A.S. |
| Headquarters | Hangzhou, Zhejiang, China (Zhejiang Supor head office) |
| Founded | 1994 business origins; current listed legal entity registered in 2000 |
| Official website | https://www.supor.com/ |
| Last verified | August 7, 2026 |
Company & Ownership
Zhejiang Supor's official reporting identifies SEB INTERNATIONALE S.A.S. as its parent company and SEB S.A. as its ultimate parent. The listed Zhejiang company and its subsidiaries operate the SUPOR business, while the SUPOR wordmark remains a consumer brand rather than a substitute for the legal entity on each contract or product.
Parent company: SEB INTERNATIONALE S.A.S.
Leadership
| Person | Role | Evidence note |
|---|---|---|
| Not publicly identified | Not publicly identified | No named leader was identified in reviewed sources. |
Product Portfolio
| Category | Positioning | Buyer relevance |
|---|---|---|
| Cookware and kitchen tools | SUPOR's core portfolio covers pressure cookers, woks, frying pans, steamers and other cookware and kitchen tools. | Verify material grade, coating system, food-contact compliance, intended heat source, factory, origin and packaging claims. |
| Small electric kitchen appliances | Official SUPOR materials identify rice cookers, electric pressure cookers, induction cookers, kettles, blenders, air fryers and other small appliances. | Confirm voltage, model code, controller and heating specifications, food-contact documentation, spare parts and local service. |
| Home-environment and garment-care appliances | SUPOR's official foreign-trade profile lists air filters, vacuum cleaners and garment steamers as expansion beyond the kitchen. | Confirm whether the exact environmental or cleaning product is current in the destination market and identify its maker, filters or consumables, certification and warranty route. |
| Large kitchen appliances | The company also reports a large-kitchen-appliance business alongside cookware and small domestic appliances. | Separate built-in or large-appliance installation, certification and service obligations from the small-appliance channel. |
Manufacturing & Channels
Manufacturing & Supply Chain
| Evidence | Scope | Buyer check |
|---|---|---|
| Zhejiang Supor's 2025 annual reporting describes the company and subsidiaries as operating independent procurement, production and sales systems under the listed-company structure. | Zhejiang Supor Co., Ltd. and consolidated subsidiaries in the 2025 reporting period; not every SUPOR-branded SKU or external supplier | Match the quoted legal manufacturer and factory to the annual-report entity list, product declaration, packaging and customs documentation. |
| SUPOR's official foreign-trade page identifies R&D and manufacturing sites in Hangzhou, Wuhan, Shaoxing, Yuhuan and Vietnam and describes category specialization by site. | Factory network described on the official foreign-trade page, whose operating figures reference 2017 and should not be treated as a current model allocation | Request current factory ownership, audit, production-line and model-assignment evidence before relying on the published site map. |
| Groupe SEB's 2025 Universal Registration Document includes SUPOR in the group perimeter and records the group's majority investment history. | SEB S.A. consolidated group and investment history; it does not make another Groupe SEB factory the producer of a SUPOR SKU | Keep ownership evidence separate from model-level factory and country-of-origin evidence. |
Markets & Channels
| Evidence | Scope | Buyer check |
|---|---|---|
| SUPOR's official company materials describe broad mainland-China retail and online channels and international distribution through Groupe SEB's network. | Official corporate channel description with historical operating figures; current seller counts and authorization require fresh confirmation | Validate the current distributor or retailer with Zhejiang Supor or the relevant regional company and retain dated authorization evidence. |
| The official foreign-trade site publishes market-specific contact routes for Europe, the United States, the Americas, Asia and Africa. | SUPOR foreign-trade contact structure published on the official site; it does not by itself prove product registration or importer status | Confirm the exporter, destination importer, product compliance and warranty responsibilities in the contract. |
| SUPOR publishes investor relations, customer service and an official after-sales hotline on its corporate site. | China-facing corporate and after-sales channels; overseas service arrangements can differ | Identify the local warrantor and repair or replacement route before purchasing for an overseas market. |
Competitive Position
World Clean Biz assessment: SUPOR combines a leading China cookware and small-appliance identity with a listed operating platform and Groupe SEB control. Its opportunity for cleaning buyers lies in the broader home-environment portfolio; the diligence challenge is proving that a current model, maker and support chain exist in the target market.
Company Developments
Verified Timeline
Zhejiang Supor publishes its 2025 annual report
The listed company released its 2025 annual report through the official investor-relations site.
Sources: [2]
Groupe SEB acquires a majority stake
Groupe SEB's 2025 registration document records its acquisition of a majority stake in SUPOR in 2007.
Sources: [6]
SUPOR lists in Shenzhen
SUPOR's official company history records its 2004 listing as the first cookware company on the Shenzhen Stock Exchange.
Sources: [4]
SUPOR business origins
SUPOR's official history identifies 1994 as the establishment of the Zhejiang Supor business.
Sources: [4]
Research Record
Sources
- Supor — Groupe SEB · Accessed Aug 7, 2026
- Annual Report 2025 — Zhejiang Supor Co., Ltd. · Published Apr 3, 2026 · Accessed Aug 7, 2026
- 2024 Annual Report of Zhejiang Supor Co., Ltd. — Zhejiang Supor Co., Ltd. · Published Mar 28, 2025 · Accessed Aug 7, 2026
- Company Brief Introduction and Foreign Trade — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026
- About SUPOR — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026
- Universal Registration Document and Annual Financial Report 2025 — SEB S.A. · Published 2026 · Accessed Aug 7, 2026
- Investor Relations — Zhejiang Supor Co., Ltd. · Accessed Aug 7, 2026
First published: Aug 7, 2026
Last verified: Aug 7, 2026
Last material modification: Aug 7, 2026