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WORX ownership, Landroid robotic mowers, manufacturing and regional channels

First published July 31, 2026 · Last verified July 31, 2026

A source-backed profile of WORX's Positec ownership, Landroid platforms, multi-site manufacturing, regional companies and connected-service responsibilities.

World Clean Biz is an independent industry publication and is not affiliated with WORX or Positec. Group ownership, trademark, model manufacturer, factory, regional seller and connected-service roles are identified separately.

WORX Landroid Vision AI robotic lawn mower
Key facts
FactDetails
Legal entity scopeWORX is a Positec Group brand. Positec Group Limited holds reviewed trademark rights, while Positec Technology (China) Co., Ltd. and regional Positec companies can have separate manufacturer, seller, warranty, app or data roles.
Ownership typePart of Positec Group
HeadquartersSuzhou, Jiangsu, China for Positec Group operations
FoundedWORX launched in 2003; Positec was founded in 1994
Official websitehttps://eu.worx.com/
Last verifiedJuly 31, 2026

Company & Ownership

WORX is a brand of privately held Positec Group. Reviewed trademark records name Positec Group Limited as owner for WORX rights in the relevant jurisdiction, and Positec describes WORX and Kress as group brands. A 2025 equity financing introduced institutional investors but did not publish a current shareholder-percentage table. Founder Don Gao remains the group's CEO.

Parent company: Positec Group

Leadership

Leadership
PersonRoleEvidence note
Don GaoFounder and CEO of Positec GroupPositec's January 2025 financing announcement identifies Don Gao as founder and CEO.
WORX, Positec and Landroid ownership overview
WORX is the brand, Landroid is the mower family and Positec is the operating group behind both.

Product Portfolio

Product portfolio
CategoryPositioningBuyer relevance
Landroid Vision AICamera- and AI-led robotic mowers target wire-free installation with model-dependent lawn capacity and features.Requires checks for terrain, edge handling, object recognition, lighting, app support and regional availability.
Landroid Vision CloudConnected mower variants extend mapping and cloud-supported functions beyond the classic boundary-wire proposition.Cloud dependence adds account, data, subscription, firmware and service-continuity considerations.
Classic LandroidEstablished boundary-wire mower families cover multiple residential lawn sizes through mainstream retail channels.Creates a mature installed base, but model generations, accessories and warranty rules need exact-SKU matching.
WORX power and garden toolsCordless tools, batteries and outdoor power equipment give Landroid access to a broader home-improvement ecosystem.Shared brand and dealer access do not prove battery, service or legal-manufacturer compatibility across product categories.

Manufacturing & Channels

WORX Landroid manufacturing and regional responsibility map
This map separates Positec's group factories, model manufacturer, regional seller, warranty and connected-service roles.

Manufacturing & Supply Chain

Manufacturing and supply-chain evidence
EvidenceScopeBuyer check
Positec identifies manufacturing bases in Suzhou, Zhangjiagang and Kunshan in China and in Vietnam.Positec Group manufacturing networkVerify the physical factory and origin for the exact mower, charger, battery and accessory.
A reviewed UK product-security statement names Positec Technology (China) Co., Ltd. as manufacturer for a listed set of Landroid models.Named Landroid modelsMatch the model number and regulatory statement before relying on the Suzhou manufacturer record.
Positec reports R&D centers in Italy, Suzhou and Shanghai and manufacturing across four bases.Group engineering and production footprintSeparate design center, legal manufacturer, assembly plant and component supplier in due-diligence records.

Markets & Channels

Markets and channels evidence
EvidenceScopeBuyer check
Positec says its products reach around 70 countries through WORX, Kress and other group brands.Company-reported group reachConfirm current WORX mower availability, dealer authorization and service maturity in the target country.
U.S. terms identify Positec Tool Corporation and related companies, while UK materials identify Positec (UK & Ireland) Limited for selected regional roles.Regional selling, website and warranty entitiesRecord the invoice seller, importer, warranty party and payment beneficiary rather than contracting with a brand name.
European connected-product information can identify Positec Germany GmbH as a data holder while another Positec company operates the app or sells the mower.Connected-service responsibilityVerify app region, data rights, firmware support, account transfer and service continuity.

Competitive Position

World Clean Biz assessment: WORX gives Positec a recognizable retail brand, broad power-tool distribution and a long-running Landroid mower franchise. New vision and cloud variants modernize that installed base. Its main buyer-side challenge is responsibility mapping across the brand owner, model manufacturer, four production bases and regional companies that handle commerce, warranty and connected data.

Related brand profiles
Segway Navimow and WORX Landroid robotic mower comparison
This comparison contrasts Landroid's established retail and power-tool ecosystem with Navimow's wire-free robotics platform.

Company Developments

Verified Timeline

  1. Positec secures USD 250 million in equity financing

    The private-group financing added institutional capital without publishing a complete post-transaction ownership table.

    Sources: [3]

  2. WORX extends Landroid with Vision AI and cloud-connected variants

    The current portfolio broadens the mower family beyond classic boundary-wire systems.

    Sources: [4] [5]

  3. Positec begins operations

    The group later developed WORX, Kress and a multi-country tool and robotic-mower business.

    Sources: [1]

Research Record

Sources

  1. About Positec Group — Positec Group · Accessed Jul 31, 2026
  2. Positec Quality and Manufacturing — Positec Group · Accessed Jul 31, 2026
  3. Positec Group Secures USD 250 Million in Equity Financing — Positec Group / PR Newswire · Published Jan 14, 2025 · Accessed Jul 31, 2026
  4. WORX Landroid — WORX · Accessed Jul 31, 2026
  5. WORX Landroid Vision AI WR206E — WORX · Accessed Jul 31, 2026
  6. WORX UK Product Security Statements — WORX UK · Accessed Jul 31, 2026

First published: Jul 31, 2026

Last verified: Jul 31, 2026

Last material modification: Jul 31, 2026