Who Owns WORX? Positec, Landroid and Manufacturing Explained

WORX is owned as a brand by Positec Group, the China-founded tool and robotics manufacturer headquartered in Suzhou. Reviewed government trademark records identify Positec Group Limited, a Hong Kong company, as the registered owner of WORX. Landroid is Positec's robotic-lawnmower brand and product family sold under WORX; it is not a separate company.

WORX is not owned by Stanley Black & Decker, TTI, Bosch or Husqvarna. Positec did complete a $250 million first round of equity financing in 2025, but the public announcement did not disclose the investors' post-financing stakes or voting rights. That investment should not be rewritten as an acquisition of WORX.

For buyers and distributors, “Positec” can refer to several legal entities. The group company, trademark owner, Chinese manufacturer, U.S. online-sales companies, European data holder, invoice seller and warranty provider may not be the same entity.

WORX Ownership and Responsibility at a Glance

Who Owns WORX?

The clearest current answer is Positec Group.

Positec's official company page describes a business founded in 1994 that develops and manufactures robotic lawn mowers, commercial outdoor equipment, power tools and garden products. It identifies WORX and Kress among the group's international brands and places the group headquarters in Suzhou, China.

The group's European WORX page gives a more specific brand history. It says the first WORX products were launched in 2003 as Positec moved from manufacturing toward building its own global brands.

The legal evidence is also direct. The Canadian Intellectual Property Office lists Positec Group Limited as the registered owner of active WORX registrations, including registration TMA735908 for equipment such as lawn mowers and power tools. WORX's own UK privacy policy describes Positec Group Limited as a Hong Kong company operating through subsidiaries in several countries.

The practical chain is:

Positec Group Limited / Positec Group → WORX → WORX Landroid robotic mowers

That relationship is different from contract manufacturing. Positec may manufacture products, operate regional companies and work with retailers, but WORX is its own group brand rather than a Black & Decker, Bosch, TTI or Husqvarna label.

Who Owns Positec Group?

Positec is a private group, so it does not publish the shareholder table that a listed company normally provides in an annual report.

A January 2025 announcement supplied by Positec identifies Don Gao as founder and CEO and says Positec Group Ltd. secured commitments for its first round of equity financing. The $250 million round was led by Frontier Investment, with Rockets Capital, CLSA Capital Partners, NRL Capital and other institutions participating.

The announcement confirms that outside investors acquired equity exposure. It does not disclose:

• the percentage purchased by each investor;
• Positec's post-money valuation;
• voting rights or board-control terms;
• Don Gao's remaining stake;
• whether any investor has legal control of Positec Group Limited.

The accurate ownership description is therefore narrower than many database answers:

WORX belongs to Positec Group. Positec was founded by Don Gao and added outside equity investors in 2025, but the reviewed public sources do not reveal a complete current ownership table or support naming one investor as the parent company.

“Investor in Positec,” “shareholder of Positec” and “owner of the WORX trademark” describe different relationships.

Is Landroid a Company, a Brand or a WORX Product?

Landroid is not an independent company. It is the robotic-mower identity used inside Positec's brand system and marketed as WORX Landroid.

Positec's privacy policy lists WORX, Kress, Landroid, Mission, Landxcape and Noesis among its brands. The Landroid terms define the product more operationally: the robotic mower, associated mobile application, IoT platform and related services form the Landroid product-and-software system.

This distinction matters when a supplier writes “Landroid manufacturer” or “Landroid distributor” on a proposal. The document should still identify:

• the Positec legal entity granting the rights;
• the exact territory and sales channels;
• the mower models and accessories covered;
• whether app, cloud, SIM or connected services are included;
• which entity provides warranty and technical support.

A product-family name alone is not enough to establish corporate authority.

Are WORX and Kress Owned by the Same Company?

Yes. WORX and Kress are separate brands within Positec Group.

Kress has a much older independent history. Its official company page says the brand began in Germany in 1928 and joined the international Positec group in 2017. Positec now positions WORX mainly across consumer DIY, home and garden channels, while Kress emphasizes professional outdoor power equipment and dealer networks.

Shared ownership does not make the brands interchangeable. A distributor authorized for WORX Landroid may not automatically have rights to Kress robotic mowers, commercial batteries, parts or service tools. Confirm each brand, territory, channel and digital account separately.

The same rule applies to product similarity. Common engineering resources or group platforms do not prove that two mowers have the same bill of materials, firmware, factory, certification or warranty.

Who Owns the WORX Trademark?

Reviewed Canadian government records identify Positec Group Limited as the registered owner of live WORX marks.

One registration covers goods including lawn mowers, grass trimmers, hedge trimmers, saws and drilling machines. A newer registration covers a much wider set of tools, batteries, software and robot-related goods. Together, the records support the basic ownership answer: Positec Group Limited holds WORX brand rights in that jurisdiction.

Trademark diligence should still be country-specific. Before signing a distribution, OEM, marketplace or licensing agreement, check:

1. the word mark and logo separately;
2. the destination country's official register;
3. the current owner and assignment history;
4. the exact goods and service classes;
5. pending opposition, security interests or other recorded claims;
6. the distributor's right to use the mark online, on packaging, on spare parts and in after-sales service.

A registration in Canada is strong evidence for Canada, not a substitute for searches in the United States, European Union, United Kingdom, Australia or another target market.

Who Makes WORX and Landroid Products?

At group level, Positec develops and manufactures WORX products. The group describes itself as a manufacturer of robotic mowers, garden tools and power tools, supported by research centers and manufacturing operations.

At product-document level, the answer can become more specific. A WORX UK Product Security and Telecommunications Infrastructure statement names Positec Technology (China) Co., Ltd. as manufacturer for a listed set of Landroid robotic mowers, including WR141E, WR147E, WR148E, WR155E, WR165E, WR167E, WR184E, WR130E and L1600. The document gives a factory address at 18 Dongwang Road in Suzhou Industrial Park.

That is useful primary evidence, but only for the models and regulatory statement named. It does not establish that every current Landroid, Vision AI, Vision Cloud, charger, battery or accessory was produced at that address.

The word “manufacturer” can refer to several layers:

These layers can belong to related companies without being the same legal entity or address.

Where Are WORX Tools and Landroid Mowers Made?

There is no reliable one-factory answer for the entire WORX portfolio.

Positec's current official group page identifies four manufacturing bases: Suzhou, Zhangjiagang and Kunshan in China, plus Vietnam. The same page identifies research centers in Italy, Suzhou and Shanghai.

This makes common third-party statements such as “all WORX tools are made in Suzhou” too broad. The reviewed Landroid security document supports Suzhou manufacturing for its named models, while the group itself reports a wider manufacturing network.

For a commercial order, verify the exact product rather than importing the group map into the customs declaration. Check:

• model number and regional suffix;
• nameplate and serial-number format;
• carton and product country-of-origin markings;
• Declaration of Conformity and cybersecurity documentation;
• invoice, packing list, bill of lading and customs entry;
• factory declaration and batch traceability;
• battery, charger, power supply, charging station and connectivity module separately.

“Designed by Positec,” “manufactured by a Positec company” and “made in China” are not interchangeable claims.

Which Positec Company Sells or Supports WORX?

The legal name changes by region and function.

United States

WORX's U.S. online sales terms say that “WORX” means Positec Tool Corporation, its subsidiaries Positec USA, Inc. and RW Direct, Inc., plus related affiliates. The same terms say the contract includes the order confirmation, which is why buyers should retain the exact seller name shown on the transaction documents.

The U.S. group privacy policy identifies Positec Tool Corporation in Charlotte, North Carolina, as the data controller for sites including WORX, Kress, Rockwell and Blue Ridge. A privacy role does not prove which company imported or invoiced a particular mower.

United Kingdom

The UK privacy policy identifies Positec (UK & Ireland) Limited as the data controller for the covered policy. WORX UK warranty material also names that entity when assessing whether warranty conditions have been met.

The current UK Landroid Vision Cloud page gives a two-year standard warranty with a possible extension to three years after timely registration, while batteries and consumables have separate conditions. Those terms are not a global warranty promise.

European connected services

Current WORX EU Data Act information identifies Positec Germany GmbH as the data holder for referenced connected products and related services. The Landroid terms also name Positec Germany GmbH as an EU affiliate of the Chinese App operator.

That role matters because a connected mower creates obligations beyond hardware repair. Buyers should identify who controls or holds product data, provides firmware and cloud access, handles deletion or portability requests, and maintains services after a distributor relationship ends.

What Does WORX Ownership Mean for B2B Buyers?

The Positec relationship gives buyers a clear group and trademark answer, but transaction responsibility still has to be traced below the brand.

Equity investors do not grant distribution rights

A financing relationship with Frontier Investment or another Positec investor does not authorize a supplier to sell WORX. Brand and channel authority must come from the relevant Positec entity and cover the products, territory and channels in the contract.

A regional company may have only one role

The company operating a website can differ from the trademark owner, manufacturer, importer and invoice seller. Record the legal name and role of every party instead of treating “WORX” as the contracting entity.

Factory evidence must match the shipment

Positec's four manufacturing bases demonstrate group capacity. They do not establish the origin of a particular mower or component. Customs, tariffs, conformity and local-content claims require shipment-level evidence.

Connected-service continuity is part of the product

Landroid operation can depend on accounts, firmware, apps, diagnostic data, cameras, Wi-Fi, 4G or cloud services. A distributor should understand account transfer, region locks, subscription terms, data access, cybersecurity support and service termination.

Grey-market imports can split warranty and software support

A genuine mower from another region may still have the wrong charger, radio certification, SIM arrangement, app region, cloud feature set, registration route or warranty eligibility. Hardware authenticity does not guarantee local support.

World Clean Biz's guides to Husqvarna Automower, Segway Navimow and MAMMOTION LUBA show how different corporate structures can lead to different channel and service responsibilities.

WORX and Landroid Procurement Checklist

Before approving a dealership, cross-border order or commercial mower program, verify:

1. Contracting company: full legal name, registration number, address and bank beneficiary.
2. Brand authority: written WORX and Landroid rights for the territory, product category and channel.
3. Trademark: current owner, status, class and relevant recorded claims in the destination country.
4. Exact SKU: model, region suffix, voltage, charger, battery, radio hardware and included accessories.
5. Legal manufacturer: entity on the nameplate, manual, declaration and technical file.
6. Physical factory: assembly site for the model and batch, supported by origin or supplier documentation.
7. Importer or economic operator: local entity responsible for market access, incidents, recalls and regulator contact.
8. Invoice seller: company responsible under the purchase contract, not merely the website brand name.
9. Dealer and service rights: permission for retail, marketplaces, installation, diagnostics, repairs and spare parts.
10. Connected services: App operator, data holder, server region, firmware, cloud/4G terms and business-continuity plan.
11. Warranty: country, customer type, registration deadline, exclusions, labor, freight, batteries and authorized repair route.
12. Change control: notice for factory, BOM, battery, firmware, certification, packaging or model revisions.

Frequently Asked Questions

Who owns WORX?

WORX is a Positec Group brand. Reviewed Canadian trademark records list Positec Group Limited, a Hong Kong company, as the registered owner of WORX.

Is WORX owned by Black & Decker?

No. Current official company and trademark sources identify Positec as the group behind WORX. A historic manufacturing or customer relationship does not make Black & Decker the current brand owner.

Is WORX owned by TTI, Bosch or Husqvarna?

No. WORX belongs to Positec Group. TTI, Bosch and Husqvarna operate separate tool or outdoor-equipment groups.

Who owns WORX Landroid?

Positec Group owns the WORX and Landroid brand system. Landroid is the robotic-mower family marketed under WORX, not a separate company.

Are WORX and Kress the same company?

They are separate brands in the same Positec group. Kress officially joined Positec in 2017. Distribution rights, products, dealer channels and warranties should be checked separately.

Who owns Positec?

Positec was founded by Don Gao, who was identified as founder and CEO in the group's 2025 financing announcement. The private group added outside equity investors in that round, but the public announcement did not disclose a complete current cap table or controlling stakes.

Who manufactures WORX Landroid mowers?

Positec is the group manufacturer. Positec Technology (China) Co., Ltd. is named as manufacturer for specific Landroid models in a reviewed UK product-security statement. Check the documentation for the exact model and market.

Where are WORX products made?

Positec currently reports manufacturing bases in Suzhou, Zhangjiagang, Kunshan and Vietnam. One reviewed Landroid statement names a Suzhou factory for listed models. Verify the SKU, batch, nameplate and shipment documents rather than assigning every WORX product to one factory or country.

Which company operates the Landroid app?

The Landroid terms name Positec Technology (China) Co., Ltd. and its affiliates, including Positec Germany GmbH. Current European information separately identifies Positec Germany GmbH as data holder for referenced connected products and services.

Which company provides the WORX warranty?

Use the policy for the destination country, product, customer type and sales channel. The relevant Positec regional company, retailer and authorized service route may share different parts of the responsibility.

The Bottom Line

WORX belongs to Positec Group, and reviewed official trademark records identify Positec Group Limited as the registered brand owner. Landroid is Positec's robotic-mower system under WORX; Kress is a separate sister brand.

Positec's 2025 financing added outside shareholders without publishing a complete ownership table, so no investor should be presented as WORX's new parent. For procurement, continue below the brand answer: verify the legal manufacturer, exact factory and origin, contract seller, importer, dealer authorization, connected-service entity and destination-market warranty for the SKU and batch.