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CRAFTSMAN

Power Tools · Towson, United States · Since 1927

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Who owns CRAFTSMAN?

CRAFTSMAN is a Stanley Black & Decker brand, alongside DEWALT and BLACK+DECKER.

Verified November 5, 2026 · 4 sources · Full ownership analysis

Latest at CRAFTSMAN

Updated Aug 3, 2026

CRAFTSMAN offers a broad homeowner and workshop proposition built around V20, hand tools and storage. Its buyer-side challenge is not brand recognition but accountability: the exact product, retailer and warranty terms should be verified independently of Stanley Black & Decker group ownership.

CRAFTSMAN cordless saw in a workshop application

Ownership

  1. Parent companyStanley Black & Decker
  2. BrandCRAFTSMAN

CRAFTSMAN is a Stanley Black & Decker brand. The group's and CRAFTSMAN's own materials position it alongside DEWALT and BLACK+DECKER rather than as a separate parent company.

Ownership & entity evidence
CRAFTSMAN ownership and channel relationship map
Stanley Black & Decker owns CRAFTSMAN, while historic licensing and channel arrangements remain distinct from current SKU responsibility.

Products

  • V20 cordless systemA 20V MAX consumer and prosumer platform spanning drilling, cutting, fastening and outdoor use.
  • Hand tools, storage and workshop equipmentCRAFTSMAN combines power tools with hand tools, storage and worksite accessories.
  • Outdoor power equipmentThe brand includes homeowner outdoor equipment alongside core tool categories.

Operations

Made by

  • CRAFTSMAN's reviewed material identifies a brand and platform offer, not a single factory map for all tools and outdoor products.
  • Stanley Black & Decker is the group-level brand owner, while CRAFTSMAN warranty coverage is controlled by product and authorized-sales conditions.
  • CRAFTSMAN's support route separates product help, parts, service and warranty resources.

Sold through

  • CRAFTSMAN's 2026 battery release identifies participating Lowe's and Ace Hardware channels for the named launch.
  • CRAFTSMAN warranty terms require purchase through CRAFTSMAN.com or an authorized retailer for the stated coverage.
  • The official support page provides product, parts, warranty and service routes.
Manufacturing & channel evidence
CRAFTSMAN parent, brand and SKU responsibility boundary
Parent ownership does not identify the seller, importer, factory or warranty party for every CRAFTSMAN SKU.
For buyers and distributors: what to verify (6)
  1. Require an exact SKU label, declaration and factory/origin evidence before contracting.
  2. Separate trademark ownership from the named seller, importer, manufacturer and guarantor.
  3. Confirm the service route for the exact product family and country.
  4. Confirm current authorized availability for the target retailer and model.
  5. Retain dated proof of purchase and verify seller authorization before ordering.
  6. Use the appropriate local support route rather than relying on a reseller statement.

Competition

Timeline

  1. CRAFTSMAN brand history begins

    CRAFTSMAN traces the brand's heritage to 1927.

    Sources: [3]

  2. Reviewed warranty terms updated

    CRAFTSMAN's reviewed warranty page sets out authorized-purchase and product-category coverage conditions.

    Sources: [2]

  3. CRAFTSMAN launches V20 ADVANCED batteries

    CRAFTSMAN announced new V20 ADVANCED batteries and named participating Lowe's and Ace Hardware retail routes.

    Sources: [1]

News & analysis

Industry · Who Owns Craftsman Tools? Stanley Black & Decker, Lowe's and Manufacturing ExplainedIndustry · Who Owns DeWalt? Stanley Black & Decker and Manufacturing ExplainedIndustry · Global Power Tool Brands Are Reshaping Their Portfolios

Sources (4)

CRAFTSMAN, Stanley Black & Decker, Inc. (SEC EDGAR) · Show all
  1. CRAFTSMAN Launches New V20 ADVANCED Batteries — CRAFTSMAN · Published May 21, 2026 · Accessed Aug 1, 2026
  2. CRAFTSMAN Warranty — CRAFTSMAN · Accessed Aug 1, 2026
  3. CRAFTSMAN Support — CRAFTSMAN · Accessed Aug 1, 2026
  4. Form 10-K for the fiscal year ended January 3, 2026 — Stanley Black & Decker, Inc. (SEC EDGAR) · Published February 2026 · Accessed Nov 5, 2026

First published: Aug 1, 2026 · Last verified: Nov 5, 2026 · Last updated: Nov 6, 2026