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Power Tools

CRAFTSMAN

CRAFTSMAN ownership, V20 system and retail-channel checks

First published August 1, 2026 · Last verified August 5, 2026

A source-backed profile of CRAFTSMAN's Stanley Black & Decker ownership, power-tool and outdoor portfolio, authorized-selling requirements and SKU-level buyer checks.

World Clean Biz is an independent industry publication and is not affiliated with CRAFTSMAN or Stanley Black & Decker. Brand ownership does not establish the manufacturer, seller, importer or warranty party for every CRAFTSMAN SKU.

Brand product reference
CRAFTSMAN cordless saw in a workshop application
Key facts
FactDetails
Legal entity scopeCRAFTSMAN is a Stanley Black & Decker brand. Stanley Black & Decker is the parent company, not a universal legal manufacturer, importer, seller or warranty entity for every CRAFTSMAN product and country; those roles require product- and market-specific documents.
Ownership typePart of Stanley Black & Decker, Inc.
HeadquartersTowson, Maryland, United States (Stanley Black & Decker group headquarters)
Founded1927; owned at group level by Stanley Black & Decker
Official websitehttps://www.craftsman.com/
Last verifiedAugust 5, 2026

Company & Ownership

CRAFTSMAN is a Stanley Black & Decker brand. The group's and CRAFTSMAN's own materials position it alongside DEWALT and BLACK+DECKER rather than as a separate parent company.

Parent company: Stanley Black & Decker, Inc.

Leadership

Leadership
PersonRoleEvidence note
Not publicly identifiedNot publicly identifiedNo named leader was identified in reviewed sources.
Ownership & entity evidence
CRAFTSMAN ownership and channel relationship map
Stanley Black & Decker owns CRAFTSMAN, while historic licensing and channel arrangements remain distinct from current SKU responsibility.

Product Portfolio

Product portfolio
CategoryPositioningBuyer relevance
V20 cordless systemA 20V MAX consumer and prosumer platform spanning drilling, cutting, fastening and outdoor use.Confirm the exact battery generation, charger, bare-tool or kit pack and local compatibility.
Hand tools, storage and workshop equipmentCRAFTSMAN combines power tools with hand tools, storage and worksite accessories.Seller, warranty and replacement-part terms can differ by product family.
Outdoor power equipmentThe brand includes homeowner outdoor equipment alongside core tool categories.Verify safety documents, battery configuration and local service coverage for each outdoor model.

Manufacturing & Channels

Manufacturing & channel evidence
CRAFTSMAN parent, brand and SKU responsibility boundary
Parent ownership does not identify the seller, importer, factory or warranty party for every CRAFTSMAN SKU.

Manufacturing & Supply Chain

Manufacturing and supply-chain evidence
EvidenceScopeBuyer check
CRAFTSMAN's reviewed material identifies a brand and platform offer, not a single factory map for all tools and outdoor products.Brand-level product communicationRequire an exact SKU label, declaration and factory/origin evidence before contracting.
Stanley Black & Decker is the group-level brand owner, while CRAFTSMAN warranty coverage is controlled by product and authorized-sales conditions.Group ownership and U.S. warranty termsSeparate trademark ownership from the named seller, importer, manufacturer and guarantor.
CRAFTSMAN's support route separates product help, parts, service and warranty resources.Official U.S. support informationConfirm the service route for the exact product family and country.

Markets & Channels

Markets and channels evidence
EvidenceScopeBuyer check
CRAFTSMAN's 2026 battery release identifies participating Lowe's and Ace Hardware channels for the named launch.Named U.S. launch channelsConfirm current authorized availability for the target retailer and model.
CRAFTSMAN warranty terms require purchase through CRAFTSMAN.com or an authorized retailer for the stated coverage.U.S. warranty eligibilityRetain dated proof of purchase and verify seller authorization before ordering.
The official support page provides product, parts, warranty and service routes.U.S. support structureUse the appropriate local support route rather than relying on a reseller statement.

Competitive Position

World Clean Biz assessment: CRAFTSMAN offers a broad homeowner and workshop proposition built around V20, hand tools and storage. Its buyer-side challenge is not brand recognition but accountability: the exact product, retailer and warranty terms should be verified independently of Stanley Black & Decker group ownership.

Related brand profiles

Company Developments

Verified Timeline

  1. CRAFTSMAN launches V20 ADVANCED batteries

    CRAFTSMAN announced new V20 ADVANCED batteries and named participating Lowe's and Ace Hardware retail routes.

    Sources: [1]

  2. Reviewed warranty terms updated

    CRAFTSMAN's reviewed warranty page sets out authorized-purchase and product-category coverage conditions.

    Sources: [2]

  3. CRAFTSMAN brand history begins

    CRAFTSMAN traces the brand's heritage to 1927.

    Sources: [3]

Research Record

Sources

  1. CRAFTSMAN Launches New V20 ADVANCED Batteries — CRAFTSMAN · Published May 21, 2026 · Accessed Aug 1, 2026
  2. CRAFTSMAN Warranty — CRAFTSMAN · Accessed Aug 1, 2026
  3. CRAFTSMAN Support — CRAFTSMAN · Accessed Aug 1, 2026

First published: Aug 1, 2026

Last verified: Aug 5, 2026

Last material modification: Aug 5, 2026