- Toro is the flagship brand of The Toro Company, a publicly traded U.S. company listed on the New York Stock Exchange under TTC.
- The Toro Company also owns distinct brands including Exmark, Ditch Witch, BOSS, Ventrac and Lawn-Boy; shared ownership does not make products or dealer networks interchangeable.
- The company designs, manufactures, markets and sells equipment, but exact factory, engine supplier, battery system and warranty responsibility remain model-specific.

Toro is owned by The Toro Company, a publicly traded U.S. outdoor-equipment company listed on the New York Stock Exchange under ticker TTC. No home-improvement retailer or rival tool group owns Toro. Public shareholders own the listed company through its shares.
The Toro Company is both a brand group and an operating manufacturer. Toro remains its flagship name, while Exmark, Ditch Witch, BOSS, Ventrac, Lawn-Boy and other brands serve different professional and residential markets.
Toro at a Glance
| Question | Evidence-based answer | Important boundary |
|---|---|---|
| Who owns Toro? | The Toro Company, a public company listed as NYSE: TTC | Public ownership does not mean one retailer or executive personally owns the brand |
| Is Toro the only company brand? | No. The portfolio includes professional, construction, snow, irrigation and residential brands | Shared parent ownership does not merge products, dealers or warranties |
| Does Toro manufacture equipment? | The company says it designs, manufactures, markets and sells its products | Exact factories and outside components vary by model |
| Who sells Toro? | Distributors, independent dealers, retailers and online channels | A channel partner does not own Toro |
| Who handles warranty? | The Toro Company and authorized service network under product-specific terms | Engines and other components can carry separate supplier warranties |
Is Toro a Public Company?
Yes. The Toro Company files annual reports with the U.S. Securities and Exchange Commission and trades on the New York Stock Exchange as TTC. Its 2025 annual report identifies the corporation and reports the number of outstanding common shares as of the stated date.
Because it is public, ownership is distributed among shareholders and can change through market trading. A current institutional holder, board member or chief executive should not be described as the permanent owner of Toro merely because that party holds shares or manages the company.
The consumer-facing Toro name and the legal parent The Toro Company answer different questions. The brand appears on products; the corporation appears in filings, warranties and group transactions.
Which Brands Does The Toro Company Own?
The company's official brand page and annual report identify a diversified portfolio. Major names include:
- Toro for residential, professional turf, golf, irrigation, snow and landscape equipment;
- Exmark for commercial mowing;
- Ditch Witch for underground construction equipment;
- BOSS for snow and ice management;
- Ventrac for articulated compact tractors and grounds care;
- Lawn-Boy in residential lawn equipment; and
- other infrastructure, irrigation, lighting and specialty brands.
These brands share a corporate parent but retain different products, engineering systems, dealers and service routes. An Exmark mower should not be ordered, registered or repaired as a Toro model solely because the parent is the same.
Does Lowe's Own Toro?
No. The Toro Company and Lowe's announced a strategic retail partnership for selected Toro products. That arrangement expanded retail availability; it did not transfer the Toro trademark or company ownership to Lowe's.
Toro also sells through independent dealers, professional distributors, hardware and home-center retailers, rental channels and online routes. The correct seller and service route depend on the product category and country.
For professional turf, golf, irrigation and construction equipment, the distributor or specialist dealer can be more important than a mass retailer. For selected homeowner products, a home center may be the purchase channel while an authorized service dealer handles inspection and warranty repair.
What Products Does Toro Make?
Toro spans a wider market than residential lawn mowers. The company's official materials cover turf and landscape maintenance, snow and ice management, irrigation, underground construction, rental and specialty construction, agriculture and outdoor lighting.
Within the Toro brand, product categories include walk mowers, zero-turn mowers, snow blowers, yard tools, 60V battery products, golf equipment, professional turf machines, autonomous equipment and irrigation controls.
That breadth creates a category boundary. A Toro residential battery tool, a golf-course mower and an irrigation controller can have different factories, dealers, software, certification and warranty documents even though they share the Toro name.
Where Are Toro Products Made?
The Toro Company describes itself as designing and manufacturing equipment and reports a global operating footprint. Its annual report lists manufacturing and distribution properties and explains that the company also sources components and finished goods.
This supports calling Toro part of an operating manufacturer, not merely a licensed label. It does not support saying every Toro product is made in the United States or at one named plant.
Some engines, batteries, electronics, attachments or complete products can involve third-party suppliers. Toro's warranty guidance specifically notes that engines made by companies such as Briggs & Stratton, Kohler or Kawasaki can carry their own engine warranty and service route.
Use the model and serial plate, operator's manual, origin marking, parts catalogue and warranty statement for the product-level answer.
Is Toro's 60V Battery Platform Universal?
Toro markets a 60V Max battery family for selected homeowner and yard products. The existence of a common platform does not make every Toro machine battery-powered or establish compatibility with every older Toro product, professional system or another company brand.
Confirm the exact battery and charger part numbers in the current manual. Do not infer compatibility with Exmark, Ventrac or another Toro Company brand from corporate ownership. Voltage naming alone is also insufficient because connectors, controls, firmware and current delivery can differ.
How Does Toro Warranty and Service Work?
Toro's consumer support says warranty periods vary by product and directs owners to the warranty statement in the operator's manual. Covered repairs are normally assessed and performed through an authorized Toro service dealer, with proof of purchase and physical inspection required.
The warranty boundary can include several parties:
- The Toro Company for the covered Toro product;
- an independent authorized dealer for inspection and repair;
- an engine manufacturer for a separately warranted engine; and
- a retailer for its own return policy.
These roles should not be merged. A retailer's return window is not the manufacturer warranty, and an independent dealer is not necessarily owned by Toro.
What Buyers, Dealers and Suppliers Should Verify
- Identify the exact brand, model, serial range and product category.
- Separate The Toro Company from the selling dealer or retailer.
- Confirm whether a product belongs to Toro, Exmark, Ditch Witch, BOSS, Ventrac or another group brand.
- Check the rating plate, origin marking and named manufacturer.
- Record engine, battery, charger and attachment suppliers separately.
- Match the authorized dealer and warranty policy to the destination country.
- For professional fleets, verify parts availability, technician coverage and downtime support.
- For distribution, document territory, channel restrictions and service obligations.
Frequently Asked Questions
Who owns Toro?
The Toro brand belongs to The Toro Company, a publicly traded company listed on the NYSE as TTC.
Is Toro owned by Lowe's or Home Depot?
No. Retailers sell selected products, but retail distribution is not ownership.
Does Toro own Exmark?
Yes. Exmark is part of The Toro Company's brand portfolio, but it remains a distinct professional brand.
Are Toro products made in the USA?
The company has U.S. operations and manufacturing, but origin varies by model and component. Check the product label and documents.
Are Toro and Exmark parts interchangeable?
Do not assume so. Use the exact model and official parts catalogue.
Who handles Toro warranty repairs?
Authorized Toro service dealers normally inspect and perform covered repairs under the product-specific policy. Separately sourced engines can have their own manufacturer warranty.
Final Answer
Toro is the flagship brand of The Toro Company, a public U.S. corporation trading as NYSE: TTC. The group also owns Exmark, Ditch Witch, BOSS, Ventrac, Lawn-Boy and other specialized brands.
The Toro Company designs, manufactures, markets and sells equipment, but ownership does not answer every product question. Buyers should verify the exact model, factory origin, engine or battery supplier, dealer, parts system and warranty document before making a product-level claim.
Official and Primary Sources
- The Toro Company 2025 Annual Report
- The Toro Company official brand portfolio
- Toro official company overview
- Toro residential product and market overview
- Toro warranty service and repair information
- Toro official parts and manuals lookup
- The Toro Company and Lowe's strategic retail partnership
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