- Denny's branding strategy is a double-edged sword, enhancing visibility but also inviting scrutiny.
- Customer experience remains crucial despite efforts to revitalize the brand image.
- Sustainability and social responsibility are increasingly important factors in consumer perception of restaurant chains.
Reviving After a Downturn
After two months of low spirits, my state has picked up again. I feel that I'm now back to about 60% of my usual self.
When Yudong from Dreame saw the "I’m out of battery" video in our group chat, he offered me plenty of advice. He suggested broadening the content focus to include all tech industries and assured me that resources would come knocking if I wanted to get things done.
I've also listed several major goals for this year, each with significant challenges. Here they are, along with a call for public accountability—let's see who can face me down by the end of the year.
- Global KOL in Cleaning Industry: Aim to become the most prominent influencer globally in the cleaning industry. Make my video and blog channels, as well as any upcoming TK and YouTube content, the go-to source for core information among practitioners. If we're going to do it, let's make it world-class.
I'm also publicly seeking volunteers to help achieve this goal. We can build a global platform together (looking for contributors in news editing, blog layout, etc., who can dedicate at least 30 minutes to an hour daily). Private messages are welcome if you're interested.
- Establish Relationships with Key Players: Build strong relationships with core practitioners from the global cleaning industry, such as James Dyson, Mark Bissell, and key buyers from Walmart and Costco. Essentially, I want to become the most resourceful person in the global cleaning industry.
- First Global Cleaning Expo in Suzhou: Host the first global cleaning expo in November 2026 in Suzhou, inviting leading brands to exhibit and core buyers from the entire industry to visit. Aim to make it a world-class event comparable to IFA within three years. This will be my closest opportunity to achieve something truly global, and I'll spare no effort.
- Global Product Review Channel: Spend two years building a product review channel that becomes the most followed cleaning products channel globally. Make it the first choice for consumers seeking product information, helping Chinese brands go global.
- Transform My Original Product Development Company: Transition my existing company into a global service provider for the cleaning industry, aiming to achieve hundreds of millions in revenue within three years. This is a responsibility I owe to current shareholders and must fulfill by turning losses into profits.
- Facilitate Business Connections: Act as a bridge for more high-quality companies, fostering business collaborations without charging fees—everything depends onfate and mutual fit.
While I'm not someone with exceptional abilities or boundless energy, my strength lies in having many friends who have become founders of unicorn enterprises and secured millions in funding. Their recognition is my greatest asset.
Achieving these goals won't make me rich, but it will allow me to expand my network and gain a sense of accomplishment even if I don't make money. The question remains: Will the world see me as a global Danny You or just another grand talker? Only time will tell.