- Industry influence comes from repeated judgment, not simple self-promotion.
- A clear niche helps readers understand why a voice is worth following.
- Consistent observation can turn fragmented industry details into useful analysis.
Recent Shift and Future Plans
Recently, I announced that my company would transition from a product-oriented business to an individual IP. Next year, we plan to host an exhibition to rival the scale of IFA.
Following this announcement, I met with several clients, friends, and industry leaders who unanimously agreed that the transformation was necessary. They suggested that focusing solely on manufacturing was not sustainable and that my personal brand could have a much higher potential for growth compared to just producing products. They believed that my public image would be well-suited for an IP role.
Previously, I saw myself as a capable product manager and salesperson who worked diligently. However, I never considered myself suited for the role of an influencer or content creator. My initial motivation for writing articles and creating videos was simply to meet more people and sell some products.
Reflecting on my entrepreneurial journey, I invested heavily in both product development and sales but ended up losing money. While I did not spend much time on short-form video platforms like TikTok, the results were better than expected. This led me to question whether my past decisions had been correct.
According to my clients, I am just one of many suppliers for them, providing limited value. However, by becoming an IP, I could offer significantly more value in the future.
With this decision made, there is no need for hesitation; I will focus on becoming a top-tier IP as quickly as possible.
Here are some initial goals:
- Begin producing English content through platforms like YouTube and TikTok within the year.
- Conduct interviews with industry leaders to enhance video content quality.
- Become a leading IP in the global cleaning appliances sector (including robotic mowers, pool cleaners) by next year.
My strength lies in consistent output; once I identify the right focus areas, rapid growth is possible. Currently, my challenge with videos is that they are too technical for broader audiences to understand easily. While this content resonates well with high-level executives and industry leaders, it limits reach. Therefore, I aim to make my content more accessible and understandable.
To achieve this, I will study successful accounts, replicate their strategies, and gradually optimize them. Future content may require further adjustments, but I hope that everyone will enjoy the results.
If you are an outstanding short-form video operator or editor interested in collaborating to build a significant IP, please reach out to me.