- Canton Fair booths reveal how vacuum suppliers presented themselves to overseas buyers.
- The show captured the industry’s transition from pure OEM supply toward more visible brands.
- Product displays and booth strategy became early signals of export competitiveness.
2018 Fall Canton Fair Begins: A Must-Not-Miss Opportunity for Export-Oriented Companies
For export-oriented enterprises, the 2018 fall Canton Fair was an indispensable opportunity. Typically, companies would showcase their latest products in the most prominent positions at their booths. Among them, there were some interesting applications to be found.
Kingclean Electrical Appliances
Kingclean Electrical Appliances usually gives off a sense of being somewhat perfunctory when it comes to exhibitions. At this fair, they displayed some machines rather casually. The main machine showcased at the exhibition was a coffee maker!!!
Denny's Industry Commentary:
Segzoo, a company invested in by Kingclean’s founder, is now focusing on coffee machine operations. This move indicates that Kingclean has begun channeling resources into the coffee appliance sector.
Robotic Vacuums from Ecovacs
From Ecovacs' booth, there wasn't much that stood out compared to previous years; no particularly new products were on display.
- EUP Aipu Appliances
From the booth decoration and product placement, it appears that Aipu's upcoming focus will be on robot vacuums.
Midea Group
Midea Group concentrated most of its business exhibits in one area, resulting in a particularly crowded booth. There were no special new product displays for the vacuum cleaner business this time.
- Xinbao Appliances
Xinbao Appliances showcased numerous cordless vacuums at this event. Currently, they appear to be leading in the wireless product segment.
- Fojia Appliances
Fojia Appliances has emerged as the biggest beneficiary of Shark's outsourcing business transfer, with its main factory bustling non-stop due to the influx of outsourced orders. The company’s newly developed products on display appear to be fairly standard.
- Denny Electric
Denny Electric has been collaborating with TTI and Shark in recent years. From their booth, it appears they have also ventured into the small appliance market, now offering air fryers among other products.
8. Dahua Appliances
Dahua Appliances has also been performing well in recent years.
- Candy/Haier
Candy, which Haier recently acquired, also had a booth at the Canton Fair. Will the logo change to Haier next year?
Other mid-to-low-end vacuum cleaner manufacturers have predominantly shifted their focus to cordless vacuums with their recent product launches.
Time constraints prevented a thorough examination of each company's offerings.