TTI’s Product Direction

In the Power Tool Industry, If You Don't Know TTI, It Means You Haven't Entered the Field Yet

Over the years, I have written numerous articles about TTI, making it one of the earliest companies discussed in Chinese media. In 2018, I wrote an article detailing TTI's history, which garnered over 30,000 reads on my public account.

Today, due to time constraints, we will not delve into its history but instead focus on showcasing TTI’s impressive performance and product direction over the past 24 years. The world's leading companies always set a benchmark worth emulating and learning from.

TTI achieved revenues of $14.6 billion in 2024, marking a 6.5% increase compared to the previous year. Net profits also reached around $1.1 billion.

Currently, TTI’s four main brands are: Milwaukee for power tools; Hoover and VAX for cleaning appliances. Given the extensive content, we will discuss their key product lines in several video installments.

Milwaukee

Milwaukee is a professional-grade tool brand aimed at skilled users. As productivity tools, they require durability and robustness. Currently, Milwaukee accounts for about 70% of TTI’s sales, with a growth rate of 11.6%. This brand stands out not only in terms of high sales but also fast-growing profits, making it the shining star in its industry.

#### M12 Platform

The M12 platform currently offers over 150 products and continues to lead in small tools. For 2024, three new professional tools have been added:

• M12 Wireless Endoscope (Supports WiFi Sharing): Enhances automotive repair efficiency.
• M12 Brushless Copper Tube Cutter (1-1/4" - 2" Diameter): Achieves the fastest clean cut in the industry.
• PACKOUT-Compatible M12 Pipe Inspection Camera: Flexible for navigating complex pipes.

The platform features REDLITHIUM batteries, providing longer runtime and stronger performance. Advanced motors and the REDLINK intelligent system deliver high performance within a compact body, ensuring durability and operational efficiency.

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Milwaukee M18 Platform

The M18 FUEL system is the mainstay of the Milwaukee product line with over 300 products currently available.

In 2024, Milwaukee introduced significant upgrades to its M18 FUEL system through four core technologies:

1. M18 REDLITHIUM FORGE Battery: Revolutionizes lithium-ion technology for faster charging, stronger power, and longer life.
2. POWERSTATE Brushless Motor: Smaller size with higher power output and better heat dissipation.
3. REDLINK PLUS Intelligent System: Optimizes energy management to maintain high-performance operation.
4. Dual Slot Fast Charger Station (COOL-CYCLE Technology): Charges 6 times faster, reaching 80% charge in just 90 seconds.

These upgrades continue Milwaukee’s tradition of leading industry innovation.

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MX FUEL Equipment System

Milwaukee’s MX FUEL system targets the multi-billion-dollar lightweight equipment market. In 2024, it continues to push performance boundaries:

• Concrete Vibrator: Features a 7-foot hose and a 1.75-inch tamper head for high-intensity uniform compaction.
• 70kg Soil Compactor: Offers efficient impact force and speed.
• 1-horsepower Submersible Pump: Operates without a generator, providing flexible drainage solutions.

The system now includes over 25 solutions, becoming the strongest cordless lightweight equipment platform. All models are compatible with MX FUEL batteries, which have been upgraded to:

• Maintain leading power, charging speed, and lifespan.
• Double the runtime.
• COOL-CYCLE technology for rapid cooling to reduce downtime.

Key Technologies:

• High-efficiency motors: Delivering powerful performance in a compact design.
• REDLINK intelligent system: Optimizing performance and safety through hardware-software integration.

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Outdoor Power Equipment

Milwaukee provides efficient solutions for outdoor operations based on the M12, M18, and MX FUEL systems. The battery-powered design allows seamless switching between devices to address the pain points of fuel-powered tools (noise, maintenance).

Notable new products include:

• M18 Dual Battery Chainsaw: Features a 20-inch blade with 70cc-level power for efficient cutting without stalling.
• M18 Hedge Trimmer: Available in 24/30-inch specifications to cut branches up to 1-1/4 inches thick.

These products demonstrate Milwaukee’s technological leadership in outdoor equipment.

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PACKOUT

Milwaukee’s PACKOUT modular storage system continues to evolve, offering over 100 interchangeable components. For 2024, new additions include:

• 15-inch portable case
• Structured backpacks
• Tilted classification boxes
• 7 tool box accessories

Simultaneously launched are leak-proof beverage series:

• Leak-proof insulated bottles and mugs
• Sip-through water bottles

These products meet professional storage and mobility needs.

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Milwaukee Professional Accessories Solutions

Milwaukee’s 2024 accessory upgrades focus on performance and durability:

1. Cutting Tool Innovations:

• TORCH Series NITRUS Carbon Tungsten Reciprocating Saw Blades: Enhance cutting speed for medium-thickness metal.
• Thick-Toothed Frame Circular Saws: Optimize wood cutting precision and stability.

1. Bore Saw Expansion:

• Introduced over 35 new DIAMOND MAX bore saws.
• Diamond-cutting technology extends lifespan by 20 times.

1. Drill Breakthroughs:

• SHOCKWAVE Impact Duty Drills: Increase concrete drilling speed by 4 times.
• POWER TIP Technology: Extend drill life by 9 times.

All accessories are compatible with Milwaukee tools, continuously enhancing professional operational efficiency.

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Milwaukee 2024 BOLT Series Protective Equipment Upgrades

1. Face Protection:

• BOLT Task Full Face Mask: Quick-release design for highest protection certification.
• Mirror Double-Coated Models: Anti-fog and scratch-resistant designs to extend lifespan.
• Safety Goggles: Optimized fit with compatibility for headlamps, serving as a substitute for safety glasses.

1. Safety Systems:

• Compatible with BOLT safety helmets.
• Supports over 15 interchangeable accessories.

1. Professional Gloves:

• Level 4 Anti-Vibration Nitrile Coating
• ANSI-certified vibration reduction
• Maintaining operational flexibility

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Manual Tools

Miwoci's 2024 Professional Tool Upgrades:

1. Tape Measure Series Revamped:

• STUD Series: Enhanced durability with EXO360 anti-tear technology.
• Wide Tape Measures: 18-foot extension and 15-foot air suspension for maintaining straightness.
• Magnetic Series: 12-foot rigid tape measure, optimized for handling.

1. New Electrical Tools:

• 6-in-1 Magnetic Nut Driver: SHOCKWAVE anti-shock bit.
• 5-Piece 1000V Insulated Tool Set: Includes pliers, screwdrivers, and wire strippers.

1. Professional Demolition Tools:

• Specialized Screwdriver for Removal: Custom bits with slip-resistant teeth.
• **Laser-etched Handle, USA-made Lifetime Warranty.

Continuing to provide professional-grade manual tools tailored for various industries.

With all this information, stakeholders can now proceed accordingly.