- Knowing several suppliers does not mean knowing the entire supply chain or the latest technologies.
- Trade shows compress technology discovery, competitor observation, and relationship building into one place.
- Different roles in the industry need exhibitions for different reasons.
Today, a friend helped me promote the Shenzhen Cleaning Exhibition I organized. Someone said, "I know all the suppliers in my industry, so there is no need to go to any exhibition."
The potential meaning of this sentence is "I know all the suppliers, and I am familiar with all the technical highlights of the suppliers. There is no need to go to the exhibition to find new suppliers." Today we will talk about this topic.
The division of R&D work in large companies is usually very detailed. There are dedicated personnel responsible for the structure, ID, electronic control, air performance, thermal management and other sectors. Each engineer can only have access to suppliers within his own scope of work. Engineers at this level cannot know all the suppliers in the entire industry. Engineers at this stage need to communicate a lot with suppliers, absorb industry information, and accumulate contacts in order to achieve rapid growth. Coming to the exhibition is the best way for them to grow - in a short period of time, they can be exposed to new technologies that they usually have no chance to understand, connect with leading suppliers in various fields, and quickly accumulate their own industry contacts.
At the next stage, there are the R&D managers and R&D directors who are responsible for the entire product project. These people are the middle level of the company and the mainstay of each enterprise. They are fully responsible for specific projects. In the projects they handle, they do have a good understanding of the supporting supplier's technology. However, such personnel are often busy with the delivery and implementation of current projects and have no extra time to understand the latest technological trends in the industry and the development trends of competitors.
For them, what they need most is to quickly understand the latest technology points in the industry and figure out the layout direction of competitors at a centralized time and place. The Shenzhen Cleaning Exhibition organized by me is essentially tailor-made for this kind of people - in half a day, you can have a thorough understanding of the latest technology in the industry, and find the right direction and provide basis for subsequent new product development.
In addition, during the exhibition, I also prepared a number of professional forums and invited many industry leaders to share their experiences. I believe that the useful content of these experts can bring a lot of new inspiration to front-line R&D and practitioners.
For example, at the industry summit, I invited these senior guests to give exclusive sharing:
Mr. Shi from China Merchants Securities: Interpretation of the development trend of the cleaning industry in 2026 from an investor’s perspective;
Walter Lv: From the perspective of a professional product manager, he shares his practical experience in creating cleaning products;
Mr. Hu from Changyao Innovation: As a front-line entrepreneur, he shares his practical experience in the field of lawn mowing robots;
Amazon official guest: Interpret the market trends of courtyard robots based on real data from the platform.
There is also an exclusive investment public meeting, and I have also invited investors from different fields to attend:
The person in charge of the government's State-owned Assets Investment Corporation, angel investor, CICC Investment, and industrial investment (CVC Investment). Several big guys will share respectively what core needs of investors need to be met by companies at different stages of development if they want to obtain investment at corresponding stages.
Not only can everyone learn the financing logic from these sharings, but they can also establish connections with investors on the spot, and maybe they can get their own financing in the next step.
No matter from the perspective of personal growth, technical research, industry exchanges, and resource docking, the half-day visit to the Shenzhen Cleaning Exhibition is a very cost-effective investment, which can help everyone find the right direction and provide guidance for the entire year's work.